Value City Furniture sets partnership with interior design influencer

COLUMBUS, Ohio  – American Signature Inc.’s retail brand Value City Furniture has partnered with Michigan-based interior design guru and social media influencer Farah Merhi to serve as the retailer’s first “Designer Looks Style Expert.”

Through the partnership Merhi — founder of Inspire Me! Home Decor, which boasts more than 6 million Instagram followers on its Instagram, and author of Inspire Your Home released in late 2019 — will share her design tips and tricks for creating beautiful spaces using VCF’s designer-inspired Designer Looks collection.

According to a release, Merhi’s style and philosophy of “bringing fabulous design ideas to life at an affordable price aligns with VCF’s Designer Looks collection,” according to a release,  which offers “on-trend, high-end styles made with incredible quality details like hand-stenciled finishes, solid wood surfaces or 100-percent feathers, but without the high-end price.”

“Farah’s sharp eye for design and dedication to bringing her followers quality styles at affordable prices makes her a perfect partner as our Designer Looks Style Expert and we are thrilled to have the opportunity to work with her,” said Jonathan Schottenstein, president of American Signature.

Customers can shop Merhi’s favorite Designer Looks pieces online at Designer Looks’ website or in VCF stores nationwide, as well as through American Signature Furniture online and in stores.

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