With Investment from Interior Logic Group, Roomored Solidifies Position as Nation’s Premier Virtual Home Design Solution

ILG adds Roomored’s virtual design capabilities to its enterprise technology platform for homebuilders.

DALLAS, Sept. 16, 2020 /PRNewswire/ — Roomored, a visualization platform that allows homebuilders to drive the virtual home buying experience through sales and design technology, announced a strategic investment from Interior Logic Group (ILG), the nation’s leading provider of interior finish solutions for homebuilders. 

With this investment, Roomored will accelerate the adoption of its virtual modeling technology that enables a fully digital, end-to-end experience for homebuilders to engage buyers — transforming the way people shop for and design their homes. 

The COVID-19 pandemic has pushed the home search and customization process online, with virtual touring increasing by 400% since February. Combine that with an acceleration of existing home sales, and homebuyers are increasingly looking for ways to realize their perfect vision of a dream home.

Roomored, powered by ILG, provides a uniquely immersive experience for home and interior finish selection that homebuilders can offer buyers entirely online, while still accommodating those who prefer to meet in a sales office or design studio.

“ILG immediately recognized the vast market potential of Roomored’s mission to revolutionize the homebuilding industry. Their investment provides us with the capital, resources, and relationships needed to rapidly scale our business and offer even more capabilities,” said Roomored CEO Farrukh Malik. “With ILG backing us, Roomored is positioned to continue transforming the homebuyer experience with digital-first solutions at every stage of the process.”

The investment from ILG will bolster the company’s sales force, expedite integrations with third-party services, and accelerate the development of new technology offerings. 

Used by some of the industry’s top homebuilders, Roomored’s solutions include virtual walkthrough tours that allow homebuyers to browse, visualize and select finish options for their future homes. For homebuilders, Roomored dramatically reduces cycle times for home purchase and design and boosts revenue from upgrades.

“We were impressed with the way Roomored’s lead capture and visualization tools bring the entire home design process into the cloud,” said ILG CEO Alan K. Davenport. “The nation’s building industry has been clamoring for these capabilities as buyers become increasingly confident in making home-related decisions online, a trend that has only grown with the pandemic. We’re excited for the strategic investment in Roomored, which will become a key component of ILG’s innovative and unique technology platform.”

About Roomored
Roomored Inc. transforms the way homebuyers shop for and design their homes. Roomored’s visualization tools provide unlimited finish options, including flooring, cabinets and countertops, enabling builders to offer real-time design and selections directly to homebuyers, without having to enter a design center, showroom, or model home. Join leading homebuilders across North America in using Roomored’s technology. For more information visit www.roomored.com.  

About Interior Logic Group, Inc.
Powered by its industry-leading technology platform, Interior Logic Group, Inc. is  the largest provider of interior design and finish solutions to homebuilders. Our scalable solutions increase homebuilder profitability and improve construction quality and cycle times. We also provide supply chain management and

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Coolgreens to Launch First Virtual Kitchen in Orlando Area

Coolgreens is set to begin fueling the Orlando community with food that “feeds your life” this fall through the brand’s first virtual kitchen.

Coolgreens CEO Robert Lee announced that the brand has executed a franchise agreement with Humza and Fariha Idrees to open two Coolgreens in Orlando. The first will open in a virtual kitchen space in October, and then a brick-and-mortar restaurant will follow in 2021.

Located in Central Orlando, Coolgreens will operate in a multi-functional shared kitchen facility. Guests in the city and surrounding suburbs can order healthy lifestyle foods like salads, wraps, sandwiches and grain bowls for delivery only. Coolgreens will work with five major third-party delivery partners to serve a 20-mile radius.

“We are thrilled to introduce Coolgreens to the Orlando community,” Humza Idrees says. “Now more than ever, Coolgreens is set up to succeed. It’s a brand that evolves and innovates in order to match both current and future market trends. Right now, consumers want to eat their favorite restaurant food, but many feel most comfortable doing it in their own homes. We feel we can fill this need by offering Coolgreens for delivery through a virtual kitchen. Our flavorful, healthier food is a largely untapped delivery option, and we will be able to serve a much greater trade area. We can’t wait to begin delivering Coolgreens’ delicious items to the Orlando area.”

After serving as director of marketing and operations for Tesla in Minneapolis, Idrees started looking into other businesses that aligned with his personal goals of living a healthy life. He and Fariha moved to Orlando in early 2020 and sought out Coolgreens. Idrees said his forte is reading trends and understanding what drives consumer behavior. Because Coolgreens has stayed ahead of the business curve, he saw a promising future for the brand.

Though businesses will continue to see peaks and troughs for the remainder of this year, Idrees said he is confident of success by getting started now.

“As an entrepreneur, I know there is a special opportunity here even during a pandemic,” Idrees adds. “There is a need for Coolgreens’ nutritious, chef-inspired menu in Orlando. My wife and I are excited to become part of Coolgreens and encourage our new community to join us in leading a healthy lifestyle.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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Virtual Kitchen led by ex-Uber execs raises $20 million from Founders

Seven months into the coronavirus pandemic, Uber has largely turned into a food delivery company. Former Uber employees, meanwhile, are finding another way to benefit from the dramatic change in the restaurant industry.

Virtual Kitchen, a start-up founded by two ex-Uber executives, has just raised $20 million of fresh capital, according to a filing on Tuesday with the SEC. The company provides technology to set up commercial kitchens designed for delivery, allowing restaurants to get food to customers without the expense and hassle of running a dining room or storefront — a model that’s especially attractive in the age of coronavirus lockdowns. One of its customers, Poki Time, said late last year that it was converting all three locations to virtual kitchens.

The company was founded in 2018 by CEO Ken Chong and Matt Sawchuk. Chong was previously a product manager for Uber’s marketplace business, and Sawchuk was a group manager at Uber Eats.

The partners are going up against their former boss. Travis Kalanick, who was the CEO of Uber until he was ousted in 2017, is the founder or Cloud Kitchens, which reportedly raised $400 million from the from Saudi Arabia’s Public Investment Fund last year. According to market research firm Reports and Data, the global market for cloud-based kitchens will grow from about $650 million in 2018 to $2.6 billion by 2026. 

Restaurants that partner with Virtual Kitchen or Cloud Kitchens can still use delivery apps like Uber Eats, DoorDash and Grubhub. Uber has come to rely on its delivery business since the pandemic closed down much of the economy and led employers to convert to remote work. Uber said last month that gross bookings for Uber Eats jumped 113% in the latest quarter, while its core ride-hailing business plunged 73%.

The round was led by Keith Rabois, a partner at Peter Thiel’s Founders Fund, and comes just over a year after a $15.3 million round led by Andreessen Horowitz and Base10 Partners.

Virtual Kitchen didn’t immediately respond to a request for comment.

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Virtual garden bringing hope in COVID-19 | The Canberra Times

news, health

Lifeline plans to send a powerful message to those struggling during the pandemic inviting them to visit a virtual garden and plant a message of hope. Lifeline Australia chairman John Brogden says coronavirus restrictions have heightened the need to demonstrate support and provide a safe space for those affected by suicide to mourn and reflect. More than 3000 Australians die from suicide every year, with each life lost leaving families, friends, colleagues and communities devastated, he says. World Suicide Prevention Day is on Thursday – a day when Lifeline brings communities together through its Out of the Shadows events. Community walks take place at sunrise to mourn loved ones lost to suicide and reduce the stigma by bringing suicide into the light. However, this year physical distancing restrictions means Lifeline is encouraging Australians to visit a virtual reflective garden to plant a flower and leave a message of remembrance or support, to show those who are struggling that they are not alone. “The COVID-19 restrictions are exacerbating isolation, there are many left to grieve or struggle with their thoughts alone,” Mr Brogden said. “The things we used to keep busy with can often no longer be done. Many of our opportunities for connecting with others have been removed.” “So this year, we are calling on every Australian to make this garden bloom and help Lifeline send the clearest signal yet to those who are struggling that they are not alone.” To visit the virtual garden, go to outoftheshadows.org.au. People are also invited to safely hold private reflective sunrise walks to observe in accordance with COVID-19 physical distancing restrictions. Lifeline 13 11 14 beyondblue 1300 22 4636 Australian Associated Press

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