A Members-Only Club Wants to Be the Soho House for Snow Bunnies

(Bloomberg Businessweek) — Walk into the lobby of Breck Haus, a seven-month-old hotel and membership club in Breckenridge, Colo., and it can feel at first like a nature lover’s Soho House.

But instead of fashion-conscious creative types, fresh-eyed, fit thirtysomethings and fortysomethings dressed head-to-toe in Gore-Tex sip craft beers by the fireplace, with Aussie shepherds curled at their feet. The velvet midcentury modern couches and benches made from fur-covered lift seats are filled with just as many locals as out-of-towners.

When I went in February, its first month of operation, the crowd included plenty of skiers heading out to score first tracks. By early September, it had shifted to remote workers hunkered down at Unravel, a buzzy coffee shop anchored by a Bellwether zero-emissions roaster. The weekly events calendar, naturally Covid-19-safe, touted complimentary guided hikes up Grays Peak and free workshops on compass reading, not airy artist talks and gut-thumping DJ sets.

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Our flagship haus, your second home ⁠ ⁠ Our members are entrepreneurs, athletes, and families. Trail blazers, weekend warriors, thrill seekers, and⁠ four-legged friends. Our community is an inclusive group of those that have a gusto for life and the great outdoors.⁠ ⁠ Become a Gravity Haus member before August 31, 2020 and receive up to 2 complimentary nights in Breckenridge or Vail!⁠ ⁠ #GravityHaus #OutdoorCommunity

A post shared by Gravity Haus (@gravityhaus) on Aug 20, 2020 at 1:30pm PDT

If Soho House was intended as a gathering place for urban busybodies, then Gravity Haus Inc., Breck Haus’s parent brand, aims to be a magnet for outdoor enthusiasts. A co-working space called StarterHaus allows the work-hard, play-hard crowd to bounce seamlessly between conference calls and trail runs, and Dryland Fitness & Spa offers a state‑of-the-art gym and Japanese-inspired hot tubs. The on-site hotel has 60 simple rooms, plus an expansive locker room for gear storage and a Super Tramp rig for practicing snowboard moves.

The concept is the brainchild of local entrepreneur Jim Deters, and it brings several of his existing ventures—the co-working facility, the gym, a mountain-guiding company—under a single roof. He sees the brand as being eco-conscious, adventure-driven, and democratic, rather than exclusive.

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Community & Conversations. Every Friday after class at @dryland_breck, our members join each other for a “happy hour” downstairs at @unravelcoffeeco for a cuppa and breakfast. Get in on the @gravityhaus community, meet new people and share new experiences with us!⁠⠀ ⁠⠀ #GravityHaus #Community

A post shared by Gravity Haus (@gravityhaus) on Sep 28, 2020 at 7:10am PDT

An entry-level membership to Gravity Haus costs just $40 a month, with a 12-month minimum, and offers application-free access to the club and the ability to book classes and rent gear. Big-city equivalents such as the Battery in San Francisco or the Fitler Club in Philadelphia require initiation fees of about $5,000 and can cost $600 a month for those whose social clout makes the cut.

Until recently, the brand’s most popular membership, the Weekender,

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What to expect when Soho Garden reopens this month



a vase of flowers on a table: soho feat


© Motivate Publishing
soho feat

Get ready for a brand new look from the mega-venue…

The long-awaited return of one of Dubai’s most popular nightlife venues will be happening on Wednesday September 30. Soho Garden has announced it will reopen to the public with a ‘new look’ and four exciting events throughout the week. Details on the new appearance are yet to be revealed.

Kicking off on Wednesday is the ladies’ night, Soho Social. Girls can get a specially designed brunch menu for Dhs99 with food and drinks, while guys can enjoy the same for Dhs250 between 8pm and 11pm. Reservations are required, so be sure to call ahead before you turn up.

On Thursdays its time for ‘The Soho Garden Experience’ with resident DJs Mar+Mer, Jean B, Adam Graca & Alfie providing a lounge vibe from 8pm. Guests can choose between the international a la carte menu or a brunch package for Dhs250 from 8pm.

Discover your new Friday night hangout spot with ‘Fridays at Soho’. The venue will be filled with a soundtrack from Jixo & Danz as well as Soho’s resident DJs so you can expect good vibes all through the night.

Finally, if you love old school R&B, Saturday nights are the time you’ll want to head to Soho Garden. From 8pm, girls can enjoy a ladies’ night menu for Dhs99 or all guests can choose the full brunch package for Dhs250. Adam Graca will be providing the tunes from throughout the decades.

The venue will be open daily from 8pm to 4am, and have all the social distancing measures in place. Spaces will be limited and bookings are strongly advised throughout the week to avoid disappointment.

Recently, a few of Dubai’s favourite nightlife spots have reopened as lounge-style restaurants, including 1Oak, Toy Room and Secret Room.

Soho Garden, Meydan Racecourse Grandstand, Nad Al Sheba, open daily from Sept 30, 8pm to 4am, bookings required. Tel: (052) 388 8849. sohogardendxb.com

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