Fresh off a major summer comeback, Bed Bath & Beyond ebed xecs say they are doubling down on e-commerce and decor for homebound holiday shoppers

bed bath & beyond
Bed Bath & Beyond is winning with shoppers stuck at home during the coronavirus pandemic.
  • Bed Bath & Beyond Chief Brand Officer Cindy Davis spoke with Business Insider about the company’s stellar summer sales, as well as its plans for winning during the holiday season.
  • Davis said the brand’s strategy includes a $29 annual loyalty program, enhanced e-commerce and omnichannel fulfillment services, and earlier-than-ever holiday offerings.
  • The Bed Bath & Beyond executive said the company plans to remain “close to the customer” to continue to glean insights on consumer trends for the holidays.
  • Visit Business Insider’s homepage for more stories.

Bed Bath & Beyond pulled off a major back-to-school sales coup this summer, despite many colleges across the United States going remote due to the coronavirus pandemic. Now the retailer is looking to apply those lessons to its holiday strategy, according to its Chief Brand Officer Cindy Davis. Back-to-school and holiday shopping are the biggest traffic drivers for the brand. 

Davis credited the company’s positive second-quarter sales — which soared above analysts’ estimates, according to — with Bed Bath & Beyond’s ability to “pivot” to better suit customers’ needs during the pandemic. The company saw  89% digital sales growth compared to the same time period last year, although this was partially offset by a 12% decline in comparable-store sales.

“We had a plan in place for second quarter that was really different for us,” Davis said. “It was customer-inspired, data-driven, and really focused on our omnichannel services. It was a fully integrated plan and it really helped us deliver on Q2.”

The result was two million new customers flocking to Bed Bath & Beyond’s website.

Davis said that those new shoppers tended to be six years younger on average than the company’s existing customers. While Bed Bath & Beyond is known for inundating customers with 20% off coupons in the mail, this new crop of shoppers is less discount-focused and more engaged with e-commerce, she said. They also have a heightened interest in home decor.

“So it was a lot of excitement, because even though our stores were closed early on in the quarter, connecting with those new customers digitally really helped us deliver those results,” she said.

With so many universities only offering remote learning, fears over a dearth of back to school spending spread throughout the retail industry. Bed Bath & Beyond responded by analyzing how consumer needs might change in a virtual or socially-distanced learning environment. Those insights were then applied to different stores based on proximity to schools opting for virtual or in-person teaching.

When it comes to pandemic-era back-t0-school shopping, Davis said that items like coffee makers, cookware, cutlery, drinkware, and other kitchen electronics saw a bigger spike than expected, as pandemic-conscious students eschewed campus dining halls for dorm cooking. And with new customers eager to decorate for the holidays, that trend of surging interest in home goods is showing no signs of stopping anytime soon.

“Home has been the

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Bed Bath & Beyond focuses on e-commerce, decor for holiday shoppers

  • Bed Bath & Beyond Chief Brand Officer Cindy Davis spoke with Business Insider about the company’s stellar summer sales, as well as its plans for winning during the holiday season.
  • Davis said the brand’s strategy includes a $29 annual loyalty program, enhanced e-commerce and omnichannel fulfillment services, and earlier-than-ever holiday offerings.
  • The Bed Bath & Beyond executive said the company plans to remain “close to the customer” to continue to glean insights on consumer trends for the holidays.
  • Visit Business Insider’s homepage for more stories.

Bed Bath & Beyond pulled off a major back-to-school sales coup this summer, despite many colleges across the United States going remote due to the coronavirus pandemic. Now the retailer is looking to apply those lessons to its holiday strategy, according to its Chief Brand Officer Cindy Davis. Back-to-school and holiday shopping are the biggest traffic drivers for the brand. 

Davis credited the company’s positive second-quarter sales — which soared above analysts’ estimates, according to — with Bed Bath & Beyond’s ability to “pivot” to better suit customers’ needs during the pandemic. The company saw  89% digital sales growth compared to the same time period last year, although this was partially offset by a 12% decline in comparable-store sales.

“We had a plan in place for second quarter that was really different for us,” Davis said. “It was customer-inspired, data-driven, and really focused on our omnichannel services. It was a fully integrated plan and it really helped us deliver on Q2.”

The result was two million new customers flocking to Bed Bath & Beyond’s website.

Davis said that those new shoppers tended to be six years younger on average than the company’s existing customers. While Bed Bath & Beyond is known for inundating customers with 20% off coupons in the mail, this new crop of shoppers is less discount-focused and more engaged with e-commerce, she said. They also have a heightened interest in home decor.

“So it was a lot of excitement, because even though our stores were closed early on in the quarter, connecting with those new customers digitally really helped us deliver those results,” she said.

With so many universities only offering remote learning, fears over a dearth of back to school spending spread throughout the retail industry. Bed Bath & Beyond responded by analyzing how consumer needs might change in a virtual or socially-distanced learning environment. Those insights were then applied to different stores based on proximity to schools opting for virtual or in-person teaching.

When it comes to pandemic-era back-t0-school shopping, Davis said that items like coffee makers, cookware, cutlery, drinkware, and other kitchen electronics saw a bigger spike than expected, as pandemic-conscious students eschewed campus dining halls for dorm cooking. And with new customers eager to decorate for the holidays, that trend of surging interest in home goods is showing no signs of stopping anytime soon.

“Home has been the center of our lives for months since the pandemic started,” she said.

Davis said that the company intends to keep

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Shoppers are obsessed with this $79 white kitchen trolley from Kmart

Why shoppers are obsessed with this $79 white trolley from Kmart that’s perfect for ANY kitchen

  • A white kitchen trolley from Kmart is being praised by customers online 
  • The $79 product is ideal for those who have limited kitchen space 
  • It’s built with a drawer, side hooks, basket, wine rack and wheels at the bottom
  • Many use it to store kitchen gadgets including air fryers and milkshake machines

A $79 white kitchen trolley from Kmart with multiple storage compartments is being praised by customers across Australia.

The trolley has a table top, drawer, wine rack, basket, side hooks and is built with wheels that can be locked into place.

Several shoppers shared images to the Kmart Homes, Ideas and Hacks Facebook group to reveal how the trolley has helped save kitchen space and add style to their homes. 

A $79 white kitchen trolley from Kmart with multiple storage compartments is being praised by customers across Australia

The trolley has a small table top, drawer, wine rack, basket and side hooks

The $79 Kmart trolley has a small table top, drawer, wine rack, basket and side hooks (pictured)

‘Loving my white kitchen trolley, ideal for small houses,’ Jeanette said online and placed her air fryer and milkshake maker on the bench top. 

Another customer had a similar idea and placed her thermomixer on top and other gadgets at the bottom.

‘Brought the white kitchen trolley from Kmart yesterday for the thermomixer, loving the space it gives me,’ shopper Shannon said and posted a picture.

The trolley itself is 86 centimetres high and 57 centimetres wide, making it the perfect addition to any kitchen

The hooks on the side can be used to hold towels, the basket is ideal to store root vegetables and the bottom space can store other items

The trolley itself is 86 centimetres high and 57 centimetres wide, making it the perfect addition to any kitchen

The hooks on the side can be used to hold kitchen towels, the basket is ideal to store vegetables and the bottom space can store other items or food products such as bread.

The bench top can also be used to hold a small microwave, fruit bowl or plant.

The trolley itself is 86 centimetres high and 57 centimetres wide, making it the perfect addition to any kitchen.

Those who have purchased the product have said it’s ‘very sturdy’ for the price and have been ‘surprised’ with its good quality form.

Those who have purchased the product have said it's 'very sturdy' and have been 'surprised' with its good quality form

Those who have purchased the product have said it’s ‘very sturdy’ and have been ‘surprised’ with its good quality form

‘I got the black one, same design and it’s perfect for my air fryer,’ one woman said on Facebook.

‘I’m looking forward to the one I’m getting,’ another said.

Others said the product is perfect for those who are renting, have limited space and don’t want to spend a lot of money.

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