Facebook is evidently now looking to minimize politics on its platform, as CEO Mark Zuckerberg says the company hopes to “turn down the temperature.”
Zuckerberg during an earnings call Wednesday announced Facebook will stop recommending political and civic groups to users, which he described as a “continuation of work we’ve been doing for a while to turn down the temperature and discourage divisive conversations,” Politico reports.
The social media company has long faced criticism over the amount of misinformation and polarization on its platform, with its recommendations being a frequent target of these complaints. Facebook previously said it would be putting these recommendations on pause in the lead-up to the 2020 presidential election, Politico notes. Additionally, Zuckerberg said Wednesday the company plans to take action to reduce the amount of politics in users’ news feeds, Axios reports, but he didn’t offer any further information on that effort.
“There has been a trend across society that a lot of things have become politicized and politics have had a way of creeping into everything,” Zuckerberg said. “A lot of the feedback we see from our community is that people don’t want that in their experience.”
Zuckerberg added that if users do want to discuss politics or join political groups, “they should be able to,” but “we are not serving community well to be recommending that content right now.”
The company by looking to “downplay politics” on the platform was “backing away from arguments it’s long made that political speech is vital to free expression,” Axios wrote. The decision came after various companies have taken steps to either ban political ads or limit them in certain situations, not to mention after numerous platforms suspended former President Donald Trump, leading Axios to conclude, “The social platforms that profited massively on politics and free speech suddenly want a way out — or at least a way to hide until the heat cools.” Brendan Morrow