CLOSE

For a little over a year now, the owners of Sidewall Pizza Company have been working on something new that would build upon their successful brand while also positioning the company for dynamic growth. Now, they are ready to share.

Sidewall Pastry Kitchen will open Saturday, Sept. 19, offering an array of sweet treats like macarons, muffins, cookies, cakes, fancy rice crispy treats and soft serve ice cream.

The new venture includes a retail and catering component as well as a full mail-order line. The former is available locally while the later will be its own entity, with specific branding, packaging and website.

Buy Photo

Executive pastry chef Kirsten Martin fills baking cups with cupcake batter at Sidewall Pastry Kitchen Wednesday, Sept. 16, 2020. (Photo: JOSH MORGAN/Staff)

The mail-order business will be a separate entity, offering a variety of items ranging including several specialty product lines. A line of gluten free treats and a line of vegan treats will both be their own brands.

The offerings will also include a line of what Sidewall owners are calling biscuit cinnamon rolls, which combine the best traits of a biscuit and a cinnamon roll into one.

Sidewall’s pastry chefs have been perfecting the recipes and techniques for well over a year, said Andy O’Mara, co-owner of Sidewall Pizza Company.

This coverage is only possible with support from our readers. Sign up today for a digital subscription.

“It follows true to the model we have had since we first started where we wanted to be able to produce everything that we were capable of producing,” O’Mara said.

Sidewall makes all sauces, dressings, pizza dough and its ice cream in house.

Buy Photo

Executive pastry chef Kirsten Martin fills baking cups with cupcake batter at Sidewall Pastry Kitchen Wednesday, Sept. 16, 2020. (Photo: JOSH MORGAN/Staff)

“We wanted to be able to put our same stamp on the dessert and that just had evolved overtime,” O’Mara said.

While the new concept has been in the planning stages for some time, its launch now comes as Sidewall, like nearly all restaurants are guarding against losses incurred from the coronavirus.

Pandemic times: Here’s how COVID-19 has changed four Greenville food events

The company closed its Sidewall Pizza Clemson location last month, and it is on track to open its newest location in Five Forks later this month.

Buy Photo

A peanut butter pie at Sidewall Pastry Kitchen Wednesday, Sept. 16, 2020. (Photo: JOSH MORGAN/Staff)

The Pastry Kitchen will be in the former Rocket Surgery place, at 164 S. Main St., Travelers Rest. That restaurant closed last year, and the space has remained empty until now.

Re-framing 2020

The pastries grew out of having certain resources, O’Mara said. Namely, having some talented bakers. The company now has three full-time pastry chefs who have been slowly making their presence known over the past couple years.

The team will supply Sidewall restaurants, along with Monkey Wrench, the barbecue restaurant the company opened in 2017.

In addition, the Pastry Kitchen