Lordstown Motors shows electric truck interior, confirms 40,000 pre-orders

Lordstown Motors on Wednesday showed the interior of its Endurance electric pickup truck for the first time. The company also confirmed that it had received 40,000 pre-orders for the Endurance, which is scheduled to start deliveries in late summer 2021.

The four interior photos Lordstown released indicate a no-frills affair, in line with the Endurance’s planned use as a work truck for commercial fleets. Instead of a conventional instrument cluster and infotainment screen, the Endurance has one horizontal screen running about half the length of the dashboard. A handful of analog controls are clustered below that, along with what appears to be a rotary gear selector.

No interior was shown at the official reveal in June, which turned out to be more of a political rally than a vehicle unveiling.

Lordstown Endurance

Lordstown Endurance

Key stats for the Endurance include 600 combined horsepower from four in-wheel hub motors and a 250-mile range.

Lordstown was formed to save the former General Motors factory in its namesake Ohio town. CEO Steve Burns previously ran another company, Workhorse, that developed electric delivery vans and a plug-in hybrid pickup truck called the W-15, which may have formed the basis for the all-electric Endurance.

Several other companies are looking to launch electric pickup trucks in the coming months. That includes newcomers Bollinger and Rivian, established automakers Ford and General Motors, and Tesla, which has never built a pickup truck before but has gotten plenty of attention with its unorthodox Cybertruck.

Most of these trucks are aimed at recreational use, but Ford just last week hinted at cost of ownership and fleet use, saying its F-150 Electric would be a “workhorse, not a showhorse.”

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Lordstown Motors claims it has 40,000 preorders, shows off its new interior

lmc-endurance-interior-sept-2020-1

A business-like interior for a work truck.


Lordstown Motors

Electric pickups look like they’ll be big business with several brands — both legacy and startup — planning to offer them in the coming years. One of the latter is called Lordstown Motors, and it debuted its Endurance pickup back in June. What sets Lordstown apart from its competitors is the fact that it’s exclusively targeting commercial fleets as customers.

That strategy seems to be working because the brand announced on Wednesday that it had received approximately 40,000 preorders for the Endurance. Now, that may not sound like much compared to the half a million preorders that Tesla claims it has for the Cybertruck, but because they’re commercial fleet orders, they might be more likely actually to turn into sales.

Lordstown claims that these 40,000 preorders equate to around $2 billion in sales revenue. That’s not bad for a company of Lordstown’s size. In addition to the preorder announcement, Lordstown took the opportunity to show off the Endurance’s interior a bit more, and it looks, well, fine. It seems modern, but basic and hard-wearing. Exactly what you’d want in a work truck, right?

Now, in case you forgot, Lordstown’s Endurance will offer 250 miles of range, and its main claim to fame is its in-wheel hub motors. We don’t know much about the pack design or any of its performance or towing figures, but they’re probably going to be adequate. 

The company also claims to be close to potentially becoming a publicly traded company. It entered into a business agreement with a firm called DiamondPeak Capital, which is set to close in October. If everything goes to plan, Lordstown will be listed on the NASDAQ under the ticker symbol, “RIDE.”


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