Cozy nights at home have taken on new meaning with the pandemic. Now that summer is coming to an end and life indoors will become the norm, what better time to invest in décor that will elevate your space and have you loving it even more?
Enter Pom Pom at Home, a super chic, family-owned, sustainable home décor brand known for their ‘lived-in elegance’ aesthetic.
“When we started, a textile brand with this ‘lived-in’ elegant look wasn’t readily available, so I had to create it myself. Most other textile companies at the time were very formal,” CEO and Creative Director, Hilde Leiaghat tells me. “Whereas, we curate the designs for our brand with a sense of calm and comfort in mind. Everything has to FEEL good. The touch and hand feel are truly what sell our products.”
Pom Pom at Home grew out of LA-based retail furniture and accessories store, Pom Pom Interiors, where Leiaghat was importing antiques and vintage textiles from Europe.
“At our retail stores, there was a constant demand for vintage linens. I saw this gap in the market and the growing need and seized the opportunity in launching my own line,” explains Leiaghat. From the start, Pom Pom at Home has focused on textiles that have a ‘vintage feel’ at an accessible price point. “Linen fibers lend themselves best to this look and growing up in Belgium where linen is a very common fiber and part of our heritage, it felt natural for me to start this way. As a result, Pom Pom at Home was created in the fall of 2007.”
Derived from the flax plant, linen requires significantly less fertilizer and water than other plants used for fibers and lasts longer than other textiles due to its durability. In addition to linen, Pom Pom at Home offers alternative fibers to gives customers a range of product looks and feels.
“We are known for our hand-loomed products made with high-quality, sustainably sourced materials but with unique attention to detail. We offer more than just bedding, our line includes everything from beautiful duvets, to decorative pillows, throws, tabletop linens and even rugs,” says Leiaghat. “All of our collections use an underlying soothing color palette that allows the customer to combine other pieces to create their desired look.”
“Although linen continues to be our main focus and what we are known for, throughout the years we have expanded our brand by adding other fibers such as cotton, bamboo, recycled fibers and more. In doing so, we are able to curate a variety of products, such as silky sheets, hand loomed linens and textured throws,” continues Leiaghat.
The brand works with manufactures