Solar & Home Improvement Contractor Point-Of-Sale Lender Dividend Finance Announces New Lending Platform & Broader Loan Product Suite

 

Dividend Finance Inc., a U.S.-based fintech that specializes in point-of-sale lending to solar and home improvement contractors, announced on Wednesday the launch of a new technology platform. Founded in 2013, Dividend claims it is a leading national provider of renewable energy and energy-efficient financing solutions to property owners.

“We give our customers the opportunity to obtain clean energy financing through a comprehensive suite of financing options. Our flagship product, the EmpowerLoan™, continues to expand its product offerings into the storage and home-energy space.”

Dividend reported that in addition to a new solar + home improvement partner portal, it is now offering its solar contractors an array of new products and enhancements including:

  • Dividend Lite: a new single-page URL application
  • New solar loan terms, including a 25-year 2.99% APR, 20-year 1.49% APR, 15-year 1.49% APR, and 10-year 0.99% APR
  • Flexible credit criteria and funding requirements
  • Same-day approvals and project funding

Skyler Hopkins, Dividend’s SVP of Solar Sales, spoke about the products by adding:

“We’ve been listening to our contractor network and wanted to deliver a comprehensive overhaul in Q4 2020 with a diverse suite of loan product options, a more flexible point-of-sale experience, enhanced credit approvals, and a streamlined funding process.”

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How Kimberly-Clark navigates a digital ecosystem where every ad platform is a walled garden

Deprecation of third-party cookies is a topic that has loomed large over Advertising Week, as marketers grapple with the sunsetting of a widely adopted tactic for engaging consumers online. Kimberly-Clark Corp., the owner of household brands like Huggies, Cottonelle and Kleenex, is investing in new ways to wrest more control over first-party data in response, a process that executives said is complicated and will require the organization to act more independently than it has in the past.

“It’s such a pivotal time for CPGs right now. CPGs are starting to double [down] on the importance of owning the consumer relationship,” Josh Blacksmith, senior director of global consumer relationships and engagement at Kimberly-Clark, said during a livestreamed conference session with Salesforce on Monday. “If we were to leave this, in perpetuity, in the hands of our retail partners, they’re sort of focused on the next transaction.”

It’s a seismic industry shift that is in some ways constricting the ad market, as the digital sector — now the dominant one by ad spend in the U.S. — sees its biggest players shore up their already-outsized strengths. Such changes could have a particularly sharp impact on the packaged goods category, which has historically depended on external partners as data sources and is also contending with a radical move toward e-commerce and direct-to-consumer services.

Adding another layer of complexity to the mix is the push by retailers to set up their own digital advertising businesses to rival the likes of Google, Facebook and especially Amazon. Walmart has quickly built out a marketing platform, adding an omnichannel analytics suite last summer, while other companies, including Target and Kroger, have similar offerings. Advertising Week, all-virtual this year due to the pandemic, has several sessions led by Walmart Media Group and an entire discussion track sponsored by Roundel, Target’s media network.

“Essentially any platform we’re advertising on today is setting itself up as its own walled garden,” Blacksmith said, without naming specific brands. “It’s not just about the Facebooks and Googles of the world; it’s also about … our retail partners.

“We’re spending a significant amount of money because we believe that our frontline consumers are also shopping inside those experiences as well,” he added, calling out the company’s higher investments in areas like paid search.

Lofty goals

The death of third-party cookies, expedited by the introduction of data privacy laws like the EU’s General Data Protection Regulation and the California Consumer Privacy Act, will bring about some painful changes for marketers that have built their skill sets around the tactic. Not all of those changes will be bad, panelists said.

“It’s almost like now, without having an email address and owning the relationship, you can’t actually do the brand marketing you’ve started to build all the muscle around over the last decade,” Blacksmith said.

While the transitional period away from cookies is already bumpy, the bigger picture could serve to benefit marketers like Kimberly-Clark that are aiming to improve the efficiency and quality of their media.

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DesignerInc Technology Platform and Marketplace For The Interior Design Trade Launches Gilded Circle Loyalty Program

SAN FRANCISCO, Sept. 9, 2020 /PRNewswire/ — DesignerInc is thrilled to announce the launch of the Gilded Circle™ – a tech-infused loyalty program created for the new era of design.

Highlights of the program include:

  • Style Stars. All designers shopping on DesignerInc earn Style Stars™ with every purchase, accruing $25 in Style Stars for every $1000 spent on DesignerInc products. Style Stars are redeemable for credit on future purchases by applying credits at checkout!
  • ShopTalk. Designers and Manufacturers can now elevate their communications in a refreshing, sourcing-focused format via ShopTalk™, a professional networking platform within DesignerInc! The first-of-it’s kind platform allows designers and manufacturers to directly connect with each other. Designers share reveals, announcements and projects, tagging products in the posts while Manufacturers share promotions, events and new introductions, tagging products from their collections. ShopTalk will also feature double Style Star promos, including special incentives for new vendor partners.
  • Tech Tools. Our dynamic technology suite makes everyone’s life easier! Highlights include AI image search, augmented reality options, virtual showrooms, and QR technology all wrapped up in an end-to-end tech platform for the trade, creating a seamless, integrated experience for our Gilded Circle members.
  • Concierge Service. The DesignerInc Concierge is here to support designers and help them fulfill their mission. Our team works alongside the design teams to ensure an ideal experience from start to finish!
  • VIP Previews. See it on DesignerInc first! Online access to special and collection launches and new introductions, co-hosted by our magazine – byDesign.™
  • Gilded Circle Cards. Technology-enabled Gilded Circle cards are issued to all new DesignerInc clients.

The Gilded Circle community of designers and manufacturers have already begun to take advantage of the DesignerInc technology suite to supercharge productivity in our increasingly tech-centered industry.

Designers and vendors not currently partnered with DesignerInc are encouraged to register and experience DesignerInc for themselves by visiting www.designerinc.com.

For more information or images, you can reach the DesignerInc team any time via [email protected]

 

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DesignerInc Technology Platform and Marketplace For The Interior Design Trade Commences Fall MKT

SAN FRANCISCO, Sept. 9, 2020 /PRNewswire/ — DesignerInc MKT is a biannual Market event showcasing the industry’s leading manufacturers to DesignerInc’s growing audience of interior designers. Fall MKT commences 14 September and runs through 30 November. 

DesignerInc MKT emulates the activities and marketing opportunities traditionally offered offline and in-person. Each month of MKT, DesignerInc hosts a virtual Communication Week where we open up the floor to our manufacturers who will be sharing their experiences, updates and information about their newest creations with a special eye toward artisanal craftsmanship, production processes and the inspiration behind their collections. We often feature special, back-of-house facility tours and other unique experiences!

Please join your community during the week of September 15 – 18 for a series of lively discussions with leading manufacturers. Our September lineup features interviews and presentations with leadership from The Rug Company, Currey & Company, Theodore Alexander and Hellman-Chang, including a special tour of Hellman-Chang’s new 32,000 square foot production facility in Georgia with Co-founders Daniel Hellman and Eric Chang!

Register here to save your spot: https://bydesign.designerinc.com/september-communications-week/

We are also expanding our coverage of the Fall Market season by offering DesignerInc MKT for the full, 90-day Spring and Fall seasons. Our vendor partners set up special promotions just as they normally would, and reach designers while they shop online!

Launching concurrent with Fall MKT is our Gilded Circle Loyalty Program – a tech-infused loyalty program created for the new era of design where designers and manufacturers can supercharge productivity in our increasingly tech-enabled industry. Our Gilded Circle VIP Preview for September is Hellman-Chang’s Quick Ship program!

Designers and vendors currently not partnered with DesignerInc are encouraged to register and experience DesignerInc for themselves by visiting www.designerinc.com.

We will continue to work with our vendor partners to help them reach designers online. We believe in the power of design to bring communities together in challenging times, and we encourage feedback from our partners, designers, and the broader trade community on how DesignerInc can support all of you during such a pivotal transition phase for the design trade.

For more information or images, you can reach the DesignerInc team any time via [email protected].

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DesignerInc Technology Platform and Marketplace For The Interior Design Trade Launches Gilded Circle Loyalty Program | Nachricht

SAN FRANCISCO, Sept. 9, 2020 /PRNewswire/ –DesignerInc is thrilled to announce the launch of the Gilded Circle™ – a tech-infused loyalty program created for the new era of design.

Highlights of the program include:

  • Style Stars. All designers shopping on DesignerInc earn Style Stars™ with every purchase, accruing $25 in Style Stars for every $1000 spent on DesignerInc products. Style Stars are redeemable for credit on future purchases by applying credits at checkout!
  • ShopTalk. Designers and Manufacturers can now elevate their communications in a refreshing, sourcing-focused format via ShopTalk™, a professional networking platform within DesignerInc! The first-of-it’s kind platform allows designers and manufacturers to directly connect with each other. Designers share reveals, announcements and projects, tagging products in the posts while Manufacturers share promotions, events and new introductions, tagging products from their collections. ShopTalk will also feature double Style Star promos, including special incentives for new vendor partners.
  • Tech Tools. Our dynamic technology suite makes everyone’s life easier! Highlights include AI image search, augmented reality options, virtual showrooms, and QR technology all wrapped up in an end-to-end tech platform for the trade, creating a seamless, integrated experience for our Gilded Circle members.
  • Concierge Service. The DesignerInc Concierge is here to support designers and help them fulfill their mission. Our team works alongside the design teams to ensure an ideal experience from start to finish!
  • VIP Previews. See it on DesignerInc first! Online access to special and collection launches and new introductions, co-hosted by our magazine – byDesign.™
  • Gilded Circle Cards. Technology-enabled Gilded Circle cards are issued to all new DesignerInc clients.

The Gilded Circle community of designers and manufacturers have already begun to take advantage of the DesignerInc technology suite to supercharge productivity in our increasingly tech-centered industry.

Designers and vendors not currently partnered with DesignerInc are encouraged to register and experience DesignerInc for themselves by visiting www.designerinc.com.

For more information or images, you can reach the DesignerInc team any time via [email protected]

 

Cision View original content:http://www.prnewswire.com/news-releases/designerinc-technology-platform-and-marketplace-for-the-interior-design-trade-launches-gilded-circle-loyalty-program-301126558.html

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