COLUMBUS, Ohio – American Signature Inc.’s retail brand Value City Furniture has partnered with Michigan-based interior design guru and social media influencer Farah Merhi to serve as the retailer’s first “Designer Looks Style Expert.”
Through the partnership Merhi — founder of Inspire Me! Home Decor, which boasts more than 6 million Instagram followers on its Instagram, and author of Inspire Your Home released in late 2019 — will share her design tips and tricks for creating beautiful spaces using VCF’s designer-inspired Designer Looks collection.
According to a release, Merhi’s style and philosophy of “bringing fabulous design ideas to life at an affordable price aligns with VCF’s Designer Looks collection,” according to a release, which offers “on-trend, high-end styles made with incredible quality details like hand-stenciled finishes, solid wood surfaces or 100-percent feathers, but without the high-end price.”
“Farah’s sharp eye for design and dedication to bringing her followers quality styles at affordable prices makes her a perfect partner as our Designer Looks Style Expert and we are thrilled to have the opportunity to work with her,” said Jonathan Schottenstein, president of American Signature.
Customers can shop Merhi’s favorite Designer Looks pieces online at Designer Looks’ website or in VCF stores nationwide, as well as through American Signature Furniture online and in stores.
COLUMBUS, Ohio, Sept. 22, 2020 /PRNewswire/ — American Signature, Inc.’s Value City Furniture (VCF) announced today that interior design guru, online content creator and author, Farah Merhi, will serve as its first-ever Designer Looks Style Expert. Through the partnership, Merhi will share her professional design tips and tricks for creating beautiful spaces using the brand’s designer-inspired and affordable Designer Looks collection.
Farah Merhi is a Grand Rapids, Michigan-based interior designer and founder of Inspire Me! Home Decor. Since 2012, she has amassed over 6 million Instagram followers on her Inspire Me! Home Décor account, making it the most-followed home décor page on the social platform. Merhi has since become a go-to source for interior design expertise with a vast audience ranging from self-proclaimed DIYers to designers and young professionals.
Merhi’s style and philosophy of bringing fabulous design ideas to life at an affordable price aligns with VCF’s Designer Looks Collection, which offers on-trend, high-end styles made with incredible quality details like hand-stenciled finishes, solid wood surfaces or 100-percent feathers, but without the high-end price.
“I own Designer Looks pieces in my own home – they are beautiful and budget-friendly!” Merhi said. “I appreciate that Designer Looks is completely focused on style and quality, above all, at a good price. That is what every homeowner deserves. I am so proud to represent Designer Looks as its Style Expert!”
Merhi has served as a leading source of advice for designers of all ages and levels of expertise for years. In late 2019, she released her first book, Inspire Your Home, to share easy and affordable ideas for creating beautiful, glamorous spaces in any home.
Jonathan Schottenstein, President, American Signature, Inc. said, “Farah’s sharp eye for design and dedication to bringing her followers quality styles at affordable prices makes her a perfect partner as our Designer Looks Style Expert and we are thrilled to have the opportunity to work with her.”
Customers can shop Merhi’s favorite Designer Looks pieces online at DesignerLooks.com/Farah or in VCF stores nationwide, as well as through VCF’s sister brand, American Signature Furniture, online at ASFurniture.com/Farah and in stores.
About American Signature, Inc. Founded in 1948, American Signature, Inc. is a family-owned and -operated furniture retailer based in Columbus, Ohio. It is the parent company of Value City Furniture and American Signature Furniture, with 117 stores across the U.S. The business believes everyone has the right to a well-furnished life and is known for its quality made Designer Looks Collection, which offers high-end styles at affordable prices.
Margot Robinson always imagined her new Queenstown home would have what she calls a South Island garden, with wind-blown, mass-planted grasses that would blend with the majestic mountain views.
All that changed on a trip to Melbourne to see celebrated Australian garden designer Paul Bangay’s Stonefields garden. While Margot soaked up the measured formality of the huge country garden, her husband Bruce got chatting to the man himself.
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“Paul does gardens in New Zealand,” Bruce reported to Margot when she’d completed her tour, and so began a collaboration between Paul and Margot that continues to this day, with annual visits to plot the next step in the development of Birchwood, which has been judged a garden of national significance by the New Zealand Gardens Trust.
Margot had always been a huge Paul Bangay fan; she’d pored over his books for nearly 20 years, and borrowed ideas for previous gardens. But it never dawned on her that he’d fly over the Tasman to help with this, her most ambitious garden project.
Paul didn’t hesitate. The Robinsons visited Stonefields in October 2015, and by December Margot had a full set of intricately detailed plans for the first stages of what is now a series of garden rooms that become less formal as you move away from the house. The design process has been a delight, Margot says.
“Paul’s a lovely guy. He’s so engaging and easy to chat to… and he includes you.”
When mulling over the design of one part of the garden, Margot recalls their conversation: “Paul said ‘Would you like roses with catmint in the front and Portuguese laurels at the back or would you like a herbaceous border?’ I said ‘Whatever you think.’ He said ‘No, I want your input.’”
Margot’s choice? Hundreds of white ‘Sally Holmes’ roses. “With the landscape, there’s already so much going on, so you don’t want it to clash.” The effect is sublime – more than 300 roses flower prolifically from December to April, but their simplicity doesn’t compete with views that span Coronet Peak, The Remarkables, Cecil Peak and Mt Cardrona.