In an interview, Tenney railed against Brindisi as a faux-moderate with a record that doesn’t match his centrist brand. But she conceded that she would be in a better position if she could match Brindisi’s TV ad spending. He has so far reserved $1.6 million in ads to her $200,000, according to media buying data.
Outside groups on both sides are heavily invested in the race. The National Republican Congressional Committee and its ally, the Congressional Leadership Fund, have dropped a whopping $8.4 million on ads. They are attempting to push Tenney over the finish line, a strategy that underscores a benefit of Democrats’ fundraising edge.
“People think I raised their cable rates, that I’m giving Spectrum a tax cut that gave them a $9 billion windfall,” Tenney said in an interview. “Nobody’s fact-checking that in the media. We’re trying to get it out there with a fraction of the resources that he has. He’s running nonstop negative ads making me out to be a monster on every issue, that I’m against people with pre-existing conditions.”
Candidates purchase ads at cheaper rates than super PACs and they can also drive their own messaging. Tenney, who voted in 2017 for the House GOP’s replacement for the 2010 health care law, bemoaned the fact that she can’t invest more in digital ads or put more positive spots on the air.
Top Democratic operatives appear more worried about holding a rural seat in southern New Mexico held by Torres Small, another vulnerable freshman. Recent polling shows a virtually tied race, and Republicans are dumping money on ads casting her as an acolyte of Speaker Nancy Pelosi who won’t support the state’s oil and gas industry.
But like in the Brindisi-Tenney race, Torres Small is also facing a rematch against Yvette Herrell, the woman she beat in 2018 — and Democrats are hammering Herrell over the same ethics issues they litigated two years ago. And Herrell is also leaning heavily on outside help: Torres Small is outspending her opponent by a nearly five-to-one margin on TV ads.
Republicans’ outlays against a handful of the most beatable Democrats have hampered their ability to craft a serious path back to the majority. Democrats have seized on their cash advantage to contest districts in deep-red territory, forcing the GOP to retrench and protect incumbents and open seats.
As of mid-October, national Republicans are playing more defense than offense, airing TV ads in 28 GOP-held districts compared to 25 Democratic-held ones, according to a POLITICO analysis of data from Advertising Analytics, a TV tracking firm.
“We’re able to flip the tables and focus on expanding the map. And I do think that that’s a shift,” said Abby Curran Horrell, the executive director of House Majority PAC, Democrats’ main House super PAC. “They are tied down in districts that I think they expected that they would be able to win easily. But it is not that type of year.”
Meanwhile, Democrats are feeling more optimistic about a Richmond, Va.-area