Vogue Interiors completes interior for Birchwood III model at ICP

Caffrey & Associates, Special to Naples Daily News
Published 6:01 a.m. ET Oct. 10, 2020

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Vogue Interiors’ Salvatore Giso, IDS has completed the interior design for Stock Signature Homes’ furnished Birchwood III model at the Isles of Collier Preserve.  Sarah Fain is the Lead Design Assistant for the model.  The three bedroom, three and a half bath open concept residence also includes a study, an adjoining great room, island kitchen, and dining area.  The outdoor living area has a large conversation area, a dining area, an outdoor kitchen, and a pool with a spa.  The great room opens to the outdoor conversation area.  Salvatore has created a look that presents both classic and modern appeal.  Greyish-white wall tones and cobalt, sapphire, and azure accents throughout, and birchwood flooring bring a sense of light airiness to the space.  The subtle elegance of the lighting incorporated in the design brings additional balance to the overall look.  The beautiful yet bold design offers a perfect complement to the Isles of Collier Preserve’s exquisite surroundings.

The foyer features the birchwood flooring material set in a herringbone pattern.  The flooring throughout the living areas is birchwood planks laid horizontally.  A polished nickel diamond shaped chandelier brings a touch of elegance to the foyer.  The chandelier’s three inner layers create a teardrop effect.

In the study that is situated adjacent to the foyer, the feature wall behind the desk is wallpapered in a blue and white print that is framed with white molding.  A credenza bedecked in mirrors and a large art piece is presented behind a desk with a white top and cascading chrome sides.  A desk chair in a creamy white contributes to the efficiency of the workspace.  The wall opposite the desk is painted in the greyish-white tone found throughout the home and features a three-piece series of artwork that spans the wall.  A large indigo leather swivel chair and a circular side table with blue agate stones and a silver base offer an appealing place to curl up with a good book.  A white laser-cut area rug and a polished silver wagon wheel chandelier with candle lights on the top complete the look.

The great room’s feature wall showcases two ten-foot drywall bump-outs with backlighting and flank a wall finished with a faux-stone textured wallpaper.  A television is wall mounted above a floating cabinet finished in gun metal blue.  A third bump-out with lighting in the corner serves as an architectural feature and complements a sculptural art piece.  Furnishings in the great room include a fully upholstered sofa and loveseat with track arms and khaki-toned fabric.  The sofa is flanked by open end tables with glass tops and wooden bottom shelves.  A sofa table includes a wood top, a lower wooden shelf, and chrome siding.  A side chair is finished in an off-white woven

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Theory Design creating modern interior for Burrata model at Miromar Lakes

Caffrey & Associates, Special to Naples Daily News
Published 6:01 a.m. ET Oct. 10, 2020

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Theory Design’s Vice President of Design Ruta Menaghlazi and interior designer Adriene Ged are creating the interior design for Seagate Development Group’s furnished Burrata model in the Ancona neighborhood at Miromar Lakes Beach & Golf Club.  Priced at $3,295,000 with furnishings, the Burrata model includes 4,068 square feet under air and a massive outdoor living area measuring 1,058 square feet.  The open-concept plan features a living area that includes a spacious grand room, an island kitchen, and a dining area.  The plan’s study can be tasked as a formal dining room.  The grand room and the dining area have pocketing sliders that open to an outdoor living area featuring a two-sided fireplace, an outdoor kitchen, and conversation and dining areas.  The plan also features four bedrooms, one of which is a VIP guest suite, four and a half baths, a pool bath, and a three-car garage.  The master bedroom’s sitting area opens to the outdoors.  The master suite also includes walk-in closets and a bath with dual vanities, dual water closets, a free-standing tub, and a walk-in shower.

Rich Guzman, Principal Designer at R.G. Designs, Inc., has created a transitional modern exterior architectural style for the Burrata model.  Inside, Ruta and Adriene’s clean-lined, modern design will convey a timeless sense of casual elegance while counter-balancing the modern exterior with warm walnut, mid to dark-toned hardwood flooring, and matte black fixtures.  Reverse soffit ceiling details with LED back lighting will give the ceilings the appearance of floating in space.  The model’s roof has been completed and framing and window installation are poised to begin.

The Burrata’s foyer will feature a wood detail in a herringbone floor inlay, niches with furniture pieces and artwork, and a chandelier.  The feature wall in the living area offers molding details with organic elements.  Floating shelves will reflect natural elements of sea coral and woods collected through travels to different ports.  Furnishings will include a neutral sectional sofa with colorful accent pillows, two swivel lounge chairs, and a large cocktail table.  Natural light will stream into the adjacent kitchen through a window over the cooktop that overlooks a private garden with a six-foot privacy wall.  The perimeter of the kitchen will showcase a backsplash that will provide a note of texture, white cabinetry with stacked upper cabinets featuring glass doors, and either granite or quartzite counter surfaces.  Appliances will include a double wall oven and a built-in refrigerator.  A full-height cabinet will be positioned on one side of the refrigerator.  The kitchen will also include a walk-in pantry. The dining area will include a dark wooden table with chairs upholstered with cream-toned fabric, a dry bar with glass cabinetry and a wine cooler, and a floating wood ceiling detail.  The Burrata’s study

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Toyota Innova Crysta Facelift Spotted Next To Current Model: Differences, Features, Specs & Other Details

Toyota Innova Crysta Facelift Spotted Next To Current Model: Differences, Features, Specs & Other Details

Ahead of its launch, latest images from TeamBHP showcases the 2021 model of the MPV standing next to the outgoing Innova Crysta in the country. From the images, we could notice the all-new front fascia on the facelifted MPV.

Toyota Innova Crysta Facelift Spotted Next To Current Model: Differences, Features, Specs & Other Details

It features new LED headlamps, reworked grille and bumper. At the rear, the combination tail lamps receive new internals, however, the design itself remains unchanged from the previous model. The rear bumper design also remains unchanged.

Toyota Innova Crysta Facelift Spotted Next To Current Model: Differences, Features, Specs & Other Details

The company has also updated the alloy wheel design and will feature a dual-tone look. However, Toyota has not tampered with the overall silhouette of the vehicle, which gives it an elegant look and amazing road presence.

Toyota Innova Crysta Facelift Spotted Next To Current Model: Differences, Features, Specs & Other Details

Although the interiors of the 2021 Innova Crysta does not seem all that different from the outgoing model, the reports suggest that Toyota has made some trim-level changes. The G variant of the MPV could get a new full TFT MID and ambient roof light. Additionally, the V variant could get VSC and Smartkey.

Toyota Innova Crysta Facelift Spotted Next To Current Model: Differences, Features, Specs & Other Details

The images also suggest that the facelift version of the MPV could get new seat upholstery. Whether the 2021 Innova Crysta will feature any form of connected technology from the brand remains to be seen.

Toyota Innova Crysta Facelift Spotted Next To Current Model: Differences, Features, Specs & Other Details

The Toyota Innova Crysta is currently offered with two engine options: 2.7-litre petrol and 2.4-litre diesel engines. The petrol engine produces a maximum of 164bhp and a peak torque of 245Nm. While the 2.4-litre diesel unit churns out 148bhp and 360Nm of peak torque.

Toyota Innova Crysta Facelift Spotted Next To Current Model: Differences, Features, Specs & Other Details

Both engines are offered with either a five-speed manual or a six-speed torque-converter automatic. We expect Toyota to retain the existing powertrain on the 2021 Innova Crysta as well.

Toyota Innova Crysta Facelift Spotted Next To Current Model: Differences, Features, Specs & Other Details

Toyota is also said to be working on a new CNG variant of the Innova Crysta for the Indian market. Ahead of its launch, the CNG model of the MPV has been spied testing in the country — here are all details.

Toyota Innova Crysta Facelift Spotted Next To Current Model: Differences, Features, Specs & Other Details

The Toyota Innova Crysta petrol variants retail between Rs 15.66 lakh and Rs 21.78 lakh. While the diesel variants are priced between Rs 16.44 lakh and Rs 23.63 lakh. Once launched, the 2021 Toyota Innova Crysta is expected to receive a slight premium over the outgoing model.

Toyota Innova Crysta Facelift Spotted Next To Current Model: Differences, Features, Specs & Other Details

Thoughts About The Toyota Innova Crysta Facelift Spotted Next To Current Model

The 2021 Innova Crysta features a new front fascia to tell it apart from the outgoing model. However, Toyota has retained most of the design and features from the current model on the 2021 Innova Crysta. The company is expected to launch the facelift model of the MPV sometime next year in the country.

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Swiggy’s cloud kitchen model is set to transform dining

When food delivery startup Swiggy started cloud kitchens three years ago, it was a sideshow in its food delivery business. The concept caught on as restaurant brands that had a following in one area could expand easily into new localities or even other cities. Investment in real estate was reduced because these kitchens could be smaller and didn’t need premium locations, apart from doing away with seating and the staff for serving.

Various models arose. Some introduced cloud kitchens in addition to restaurants for expansion, like Chennai’s Buhari becoming available in Coimbatore. Others like Rebel Foods created fully virtual brands that only came from dark kitchens. This became a new real estate and services play as restaurants only had to provide cooking staff while everything else, including cleaning and maintenance, could be outsourced.

Cloud kitchens caught a new impetus after the covid pandemic struck this year. Now even high-end restaurants in luxury hotels resorted to those as eating out took a nosedive and is yet to return to anywhere near the pre-covid levels. For example, Swiggy rolled out a Marriott-on-wheels with menus and prices tailored for delivery at home. Marriott could launch online-only brands whose specs varied from those of its on-premise dining.

“We help create new brands out of the existing kitchens of fine-dining restaurants,” says Vishal Bhatia, CEO, Swiggy New Supply. “For example, a premium restaurant for Chinese cuisine can use the same infrastructure to produce mass Chinese brands. We can help with the catalogue, pricing and discounting for it.”

This helps restaurants find new consumers and partially offset the under-utilization of kitchen facilities and culinary staff. “Everyone’s volumes have dropped and they’re looking for new revenue avenues,” says Bhatia.

Swiggy has co-created nearly 200 brands since the launch of this model using existing kitchens of restaurants in February. It’s too early to say how many restaurants will persist with these if they’re able to restore dining on premises, which gives them far higher margins. What started as a stopgap arrangement could get entrenched as a parallel business.

Plenty of challenges remain. Data analytics is one of the levers of online food delivery catering to mass consumers. “We can match cuisines to gaps in delivery. Then we can plug restaurants to those locations to fill the cuisine gap,” says Bhatia.

But this is still an imperfect science because consumer tastes, behaviours and cultures vary. Besides, the huge number of brands jostling for attention on a food delivery app creates a problem of visibility for all but the best-known brands.

Hygiene is another issue that cloud kitchens will have to address increasingly. The mass consumer may have been blase about this before the pandemic, but covid has raised awareness of cleanliness and what goes into food.

“We have food safety rankings and a checklist for a food safety audit of cloud kitchens. During the pandemic, because the safety team wasn’t able to visit the kitchens, we installed cameras to ensure safety protocols were followed. If the protocol isn’t followed,

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Chef’s kitchen in Stock’s Newport model in Quail West a popular highlight

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Stock Custom Homes, one of Southwest Florida’s most highly respected luxury home builders, has a furnished model available to tour and purchase in the beautiful, upscale community of Quail West. 

The Newport is a four-bedroom plus study/four full-bath/two half-bath home with 5,837 square feet under air and 9,038 total square feet, including two two-car garages.

Since its completion, many prospective buyers have toured the model and commented on several outstanding features of the home. One of the most mentioned features is its kitchen, which can only be described as a Chef’s dream.

The kitchen has two island counters, a large walk-in pantry and an abundance of cabinetry and countertop space. Nearby is the breakfast area, a wine room and an open bar, easily accessible to the Grand Reception area.

“One of the main highlights of the kitchen, which impresses many of our visitors, is the double island counters,” stated Claudine Leger-Wetzel, vice president of sales and marketing for Stock Development, the developer of Quail West.

Leger-Wetzel added there were several reasons for designing the double islands into the floor plan.

“First, it affords more storage space, something you can never have enough of in the kitchen,” she said. “Secondly, kitchens are often the gathering place when guests come over. Having the second island creates more room for entertaining without guests being too close to the sink as food is being prepared.”

The other eye-catching feature in the kitchen is its incredibly large butler’s pantry.

“Again, it comes down to storage space. The butler’s pantry has tons of cabinetry throughout and plenty of shelves to stock up on food items. There’s even space for the kitchen’s double-drawer dishwasher.”

The kitchen may be a show stopper, but in reality the entire home is impressive from floor to ceiling – and room to gorgeous room.

From the double-door entry you step into the formal foyer. Straight ahead is the Grand Reception area with fireplace. The room also features an oval-shaped ceiling and offers a view of the pool and golf course. Facing the front of the home in this area is the formal dining area.

To the left of the Grand Reception is the home’s main living area which includes the kitchen, breakfast area, wine room and bar.

Just beyond the kitchen is the great room which has walls of sliding glass that retract back in two directions, providing direct access to the outdoor living area with a pool bath, an outdoor kitchen, island counter and plenty of lounging space facing a romantic fireplace.

A hallway off the kitchen leads to the three guest suites, each with its own walk-in closet and full bath. The laundry room is also located in this area.

On the opposite side of the Grand Reception is the half-bath, study and master retreat. The study or home office has built-in cabinetry and a set of French doors that

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Captiva model at Hill Tide Estates showcases interior by Theory Design

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BOCA GRANDE — Theory Design’s Vice President of Design Ruta Menaghlazi has created a spectacular interior design for Seagate Development Group’s furnished Captiva model that is now open for viewing and purchase at Hill Tide Estates, a 9.98-acre gated enclave on the southern tip of Boca Grande being developed by Seagate.  Theory Design was named recipient of a 2019 Aurora Award for the Captiva’s interior in the Best Interior Design of a Home Priced over $2 million category.  Seagate was presented an Aurora Award for the Captiva in the Best Single-Family Detached Home Over 4,000 Square Feet category.  Priced at $5,995,000 with furnishings, the Captiva is one of three models available for purchase at Hill Tide Estates.  Seagate’s Bal Harbour model is currently under construction and BCB Homes’ Beacon model is in development.

Hill Tide Estates’ sales personnel are located in the Captiva model.  Showing appointments between 10:00 a.m. to 5:00 p.m. Monday through Saturday and from noon to 5:00 p.m. on Sunday can be made by contacting Seagate’s Heath Seckel at 863.207.2586 or via email at [email protected] 

The Captiva model includes 4,865 square feet under air with 11,184 square feet under roof.  The ground level features two garages and a lower foyer.  The first living level includes a great room, island kitchen, and dining area that open to the lanai, a study, and the master suite.  The master bath features separate vanities, a free-standing tub, and a walk-in shower.  The second level presents three guest ensuites and a bonus room with a wet bar.  In addition to a pool and spa, the outdoor living area includes a pool bath, outdoor kitchen, and an outdoor dining area.  Ruta’s interior design for the Captiva conveys a coastal feeling.  Beige walls, blue and turquoise accents, and light oak flooring provide a connection to the community’s beachfront setting.

The Captiva’s lower foyer presents an open ceiling soaring to the top of the second living level.  A staircase leads to the great room where sliders open to the pool deck and outdoor living area.  The great room ceiling features beam details with tongue and groove trim.  The feature wall showcases a media console and a television flanked by art selections.  Furnishings include a sectional sofa, a console in white and medium wood tones, a cocktail table, a wicker end table, and wicker side chairs with light fabric. 

The kitchen’s island’s grey finish plays against a quartzite counter.  Barstools with tweed fabric and pendant lights provide a gathering place.  The perimeter cabinetry is finished in white and features upper cabinets with glass door fronts and windows at the back.  A gas Wolf range features a grey wooden hood.  Other appliances include a stainless-steel SubZero refrigerator/freezer, a Wolf microwave drawer, and two Asko dishwashers.  A

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Romanza Interior Design creates interior for Carmela model in Mediterra

Gravina, Smith, Matte & Arnold Marketing and PR, Special to Naples Daily News
Published 6:01 a.m. ET Oct. 3, 2020

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Romanza Interior Design is creating interiors for the Carmela, the latest lake-view luxury estate model underway in Mediterra.

With a choice location within Naples’ premier golf and beach club community, the Carmela model will offer homebuyers a fresh, contemporary design complemented by sophisticated interiors from Romanza that enhance the home’s livability and seamless indoor-outdoor connection.

Michael Scott, senior design director with award-winning Romanza Interior Design, has created his signature masterful blend of textures and finishes to elevate the Carmela, which offers three bathrooms, three full baths and two half-baths in 3,836 air-conditioned square-feet.

Living spaces are united with floors of creamy white European Oak and a curated collection of fine furniture that blends mangrove wood and oyster-colored shagreen – from a demi console in the foyer that’s paired with burnished silver leaf sheaf-like sconces, to the dining table and console. Soft charcoal woven raffia wallpaper adds a textural accent in the dining room niche, along with a chandelier of concentric circles in matte black and weathered oak.

A generous study presents the perfect work-from-home space, handsomely furnished with a strikingly modern cherry desk with dark finish and wrap-around open legs in gunmetal finished steel and a matching credenza. A pebble-colored leather chair and antiqued silver lamp complete the room.

A gallery space segues into the great room, offering an open design enhanced by natural light that showcases views of the custom pool and spa, and the lake and preserve beyond. Scott selected a hand-loomed wool rug to anchor the great room, where a pair of creamy linen sofas and two chairs are coupled with a mangrove and nickel finish cocktail table, while a bar cabinet, media console, and sofa and chairside tables of mangrove and shagreen complete the space.

In the kitchen and butler’s pantry, Scott chose a taupe Pompeii quartz to complement cabinetry from Soho Custom in an Oregon pine textured melamine finish. The island will feature a dramatic waterfall edge of White Macaubas quartz, paired with a quartet of mixed material stools and a pair of antique nickel pendant lamps. A Sub-Zero refrigerator and Wolf appliances further elevate the kitchen’s design. A round mangrove top dining table with a shagreen base offers additional casual seating in the café space.

A private hall with a walnut secretary paired with a hand-rubbed antique brass chandelier with crystal beads signals a transition to an owner’s retreat that offers dual walk-in closets and access to the pool area. With an air of ethereal elegance, a handsome king bed finished with golden bronze and acrylic accents is flanked by champagne silver nightstands that match a dresser topped with crystal and antiqued nickel lamps. An artistic chandelier of vintage brass with glass pendant crystals and lounge chairs with burnished

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Theory Design completes interior for Monterey model in Talis Park

Theory Design’s Vice President of Design Ruta Menaghlazi has completed the finishing touches for the interior design of Seagate Development Group’s Monterey model in the Isola Bella neighborhood at Talis Park in North Naples that is now open for viewing and purchase.  One of Talis Park’s most coveted neighborhoods, Isola Bella is 4.5-acre enclave of 17 single-family waterfront homes being developed by Seagate.  Thirteen homesites remain available.  Seagate is offering a full golf membership worth $97,500 with new home purchases and newly constructed custom residences at Isola Bella for a limited time.  Ruta also created the interior for Seagate’s completed Sonoma model in Isola Bella that is now under contract.  The neighborhood’s homesites can accommodate custom estate residences from 3,500 to more than 5,000 square feet.



a living room filled with furniture and a large window: Theory Design’s Vice President of Design Ruta Menaghlazi created the interior design of Seagate Development Group’s Sonoma model that is now under contract in the Isola Bella neighborhood at Talis Park in North Naples.


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Theory Design’s Vice President of Design Ruta Menaghlazi created the interior design of Seagate Development Group’s Sonoma model that is now under contract in the Isola Bella neighborhood at Talis Park in North Naples.

Before entering the Monterey model, visitors are greeted by a cascading entry water feature.  Once inside, they will be welcomed by a stunning Steinway piano.  Priced at $3.995 million furnished, the two-story, 4,414 square feet under air model includes a foyer that leads to a sitting area, a wine room, a powder bath, a VIP guest suite, and an elevator.  Beyond the sitting area, the plan features a great room, a dining area with a  wet bar and built-in cabinetry, and an island kitchen with a walk-in pantry and laundry area.  The living area opens to an outdoor living space with a view of a lake, oak trees, and a dramatic bridge. The outdoor space features a floor to ceiling stone fireplace, an outdoor kitchen, covered conversation and casual dining areas, a pool bath, and a multi-level deck with a spill-over pool and spa.  Upstairs, the master suite and a loft opens to a sundeck showcasing a scenic view.  The master suite features walk-in closets and a bath with separate water closets, separate vanities, a free-standing tub, and a walk-in shower.  Two guest suites with private baths and a second laundry room are included upstairs.

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The Monterey presents a modern coastal feeling with soft neutral grey and white backgrounds, dark walnut, natural oak and ebony accents, and warm wire-brushed oak flooring.  The clean-lined interior features reversed-soffit ceiling details with cove lighting in the living areas. The staircase includes cable and iron railings. The home’s landscaped entry sequence features a soothing water feature.  A double door opens to a foyer with a two-story ceiling, an open staircase leading to an open loft, and an elevator.  The foyer also provides points of entry to a VIP guest suite, a walk-in pantry and laundry room with built-in cabinetry and a refrigerator, and the three-car garage.  A sitting room situated between the foyer and the great room features a reverse soffit ceiling and a view of a glass encased walk-in wine room. 

The Monterey’s first floor living area includes a

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Theory Design creates interior for Monaco model at Esplanade Lake Club

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FORT MYERS  — Theory Design’s Vice President of Design Ruta Menaghlazi, Lead Designer Adriene Ged, and interior designer Cynde Thompson have created a coastal beach style interior with a casually elegant feeling for Seagate Development Group’s Monaco model that is now open for viewing and purchase at Esplanade Lake Club.  Esplanade Lake Club is a 778-acre resort lifestyle community being developed by Taylor Morrison.  The gated community is positioned on a 352-acre lake and is attracting significant homebuyer traffic.  Taylor Morrison selected Seagate as the exclusive custom homebuilder at Esplanade Lake Club.  Custom homes by Seagate will be built on 11 of the community’s most spectacular lakefront home sites.  Six  home sites remain available for purchase.  Theory Design is also creating the interiors for Seagate’s two new models now under construction as well as a private residence being built by Seagate at Esplanade Lake Club that will feature the Monaco floor plan.  Seagate’s three and four-bedroom Esplanade Lake Club floor plan choices range from 3,299 to 4,123 square feet under air.

Seagate’s Lee Wilson is on-site at the Monaco model Monday through Saturday from 10:00 a.m. to 5:00 p.m. and on Sunday from noon to 5:00 p.m.  Showing appointments can also be made by contacting Lee Wilson at 239.289.5831 or via email at [email protected] 

Priced at $2,350,000 furnished, the completed Monaco model’s 3,299 square feet under air open-concept floor plan features a spacious great room with beamed ceiling details and a wet bar.  The great room opens to a covered lanai and an outdoor living area with an outdoor kitchen, pool bath, and a custom pool and spa.  The lanai and outdoor living area overlook Esplanade Lake Club’s lake views.  Outdoor Productions designed the model’s landscaping, outdoor living area, pool and spa.  The master suite features a bedroom with a sitting area that opens to the outdoors, walk-in closets, and a morning bar.  The master bath includes dual vanities, a free-standing tub, and a walk-in shower.  Two VIP guest suites feature private baths.  The Monaco plan also features an owner’s study, a dining room that opens to the outdoors, an island kitchen with counter-height seating and a walk-in pantry, an audio/visual control center, and a three-car garage. 

The designers selected a color palette that features wall tones in various shades of white accented by soft tans and warm greys.  The palette plays against ten-inch wide plank white oak hardwood flooring.  Intriguing ceiling details are found throughout the home, including reverse soffit details with cove lighting in the great room and study.  The master bedroom features a beamed ceiling detail.  The great room’s wine bar showcases a base cabinet with a satin matte black finish, a quartzite counter surface, pendant lighting, and floating shelves against a decorative wallpaper.

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Muscle Maker Grill’s ‘Ghost Kitchen’ Restaurant Model Is Riding The Wave Of Social Distancing (NASDAQ:GRIL)

There is a whole ecosystem benefiting from social distancing. Muscle Maker Grill (GRIL) could possibly become the poster child for it.

No one anticipated COVID-19 would have turned our way of life upside down, normal routines such as shopping, gathering and eating out had almost become obsolete. The transition to online ordering took a quantum leap over the past 6 months.

It all started with Domino’s (DPZ) when they announced that they were hiring 10,000 workers to keep up with the demand for delivery during the outbreak. As shelter-in-place orders have lifted, sales are recovering and many chains like Chipotle Mexican Grill (CMG), McDonald’s (MCD), Yum Brands Inc. (YUM), Starbucks (SBUX), and Shake Shack (SHAK) are trying to get their piece of pie.

These fast food chains are ramping up hiring and investing in mobile ordering and delivery infrastructure, catering to consumers desire to dine at home. Many businesses have struggled during and coming out of mandatory state lockdowns due to the pandemic. But Muscle Maker Grill’s “Ghost Kitchen” strategy may be a survival solution for the declining restaurant industry.

COVID-19 and the Re-Opening Struggle

Covid-19 has thrown a monkey wrench into the mix.

Most restaurants have been struggling to stay afloat and only have options of curbside pick-up and delivery. In order for them to make the same amount of money using the social distancing guidelines, they need more space and that costs more money. Owners have gotten creative and with the help of gazebo and circus style tent canopies along with outdoor tables and chairs, were able to open for business under strict Covid-19 guidelines.

But analysts are particularly concerned about the coming winter, which will eliminate these outdoor seating options for many restaurants, and about the demise of the extra $600 in unemployment benefits that had been available for jobless Americans. Eating is a necessity, but eating out may become a luxury. How long Covid-19 lingers, and the state of the economy will be major factors in shaping the recovering in this sector.

No matter where you look the job market is challenging. The restaurant sector really took a hit during the shutdown, but new stats are optimistically trending higher. Restaurant cooks and managers were some of the most in-demand jobs in June, as fast-food chains like Chipotle and Dunkin’ have been staffing up as sales recover. In mid-July, Chipotle announced that it is hiring 10,000 workers. Positions will include “hourly and salaried management positions as well as crew,” according to the company’s press release. Dunkin’ Brands Group Inc. (DNKN) is also on a hiring spree and looking to add 25,000 people to its workforce, including counter staff and managers, according to Reuters.

Meanwhile Muscle Maker Grill is in expansion mode with a cost-effective new strategy to open “ghost kitchens.” It has also delayed its expansion plans for dine in restaurants. In February they completed an IPO, raising $7.7 million to execute their growth and turnaround strategy.

Their timing couldn’t have been better in regards to raising

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