Trump shows off Lordstown Motors pickup truck at White House on the eve of Cleveland presidential debate

WASHINGTON, D.C. – The day before traveling to Cleveland for his first presidential debate with Democratic nominee Joe Biden, President Donald Trump inspected the new “Endurance” electric pickup truck from Ohio’s Lordstown Motors outside the White House, claiming success for boosting the region’s economy after General Motors shuttered its plant that made the Chevrolet Cruze.

“We’ve been working on this very long and very hard,” Trump said on the White House South Lawn, where he examined the vehicle with Ohio Republican Sen. Rob Portman, Dayton Republican Rep. Mike Turner and Trump’s manufacturing policy chief, Peter Navarro. “This is a really unique thing because the four wheels are — hub motor, hub motor — this is the only one that does this in the world. It has a lot of advantages.

“The area was devastated when General Motors moved out,” Trump continued. “Beyond the plant, it’s incredible what’s happened in the area. It’s booming now. It’s absolutely booming. … It’s an incredible piece of science, technology. It’s going to happen now with more and more trucks. And ultimately they say you’ll be able to do it for less money, and it’s better, which is a good combination.”

Portman described General Motors decision to stop producing the Cruze in Lordstown as a “gut-punch” to the Mahoning Valley, a key battleground in November’s presidential election, where Trump and Biden are both aggressively courting voters. He said Trump and his administration have been “very helpful in this effort to bring the jobs to the Mahoning Valley.”

Portman said that in addition to Lordstown Motors producing its truck on the premises of the old GM plant, GM and LG Chem have placed a new joint venture there to make electric vehicle batteries that will hire 1,100 people this year. He said the combination of the two plants will replace roughly the same amount of workers lost from closure of the larger GM plant.

Lordstown Motors CEO Steve Burns said the plant hopes to produce more than 100,000 of the trucks each year “once we get going,” and intends to come out with multiple models.

In a call with reporters after Trump’s White House event, U.S. Sen. Sherrod Brown disputed claims that Trump helped bring jobs to the region after the General Motors closure. He accused Trump of abandoning workers at Lordstown and not lifting “a finger to bring those jobs back” after telling workers in the area in 2016 not to sell their homes because he’d improve their economic fortunes if he became president.

Brown said that he himself worked to get Lordstown Motors and the battery plant into Ohio and got “little help from the White House.” He said the jobs from those new employers won’t come close to equalling what the GM plant and all the feeder plants that were part of the whole GM supply chain in the Mahoning Valley” added.

“We begged Trump to help – he did nothing,” said Brown. “We’ve heard mostly empty promises since then … While we

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Lordstown shows off the interior of its Endurance electric pickup

Lordstown teased the interior of its upcoming Endurance pickup truck for the first time late September, and has confirmed it’s got 40,000 orders for the new truck.

The truck was unveiled in June, but the inside wasn’t shown off then.

The interior is clean but spartan, as you would expect in a fleet truck. Lordstown is aiming its vehicle sales mostly at companies that will buy a tonne at once, which means luxury and accessories come secondary to functionality, a mantra carried through the interior.

Replacing standard dials and switches is a horizontal screen that stretches over two-thirds of the dashboard’s width. From there you get all the information you need, including speed, range, and infotainment. There are a few analog dials near the centre console, presumably for the climate control, and a “gear” selector.

The vehicle will have a battery range of 250 miles (400 km) and offer 600 horsepower, thanks to its four hub-mounted motors.

The Endurance will have a lot of competition by the time deliveries start in late 2021. New companies such as Rivian and Bollinger are also getting ready to sell their EV trucks, while the big boys at Ford and Tesla should hit that same market in that time-frame, too. Where the Endurance will hopefully set itself apart is in its price, specifically since it’s being built for fleet use rather than strictly street use.

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Lordstown Motors shows electric truck interior, confirms 40,000 pre-orders

Lordstown Motors on Wednesday showed the interior of its Endurance electric pickup truck for the first time. The company also confirmed that it had received 40,000 pre-orders for the Endurance, which is scheduled to start deliveries in late summer 2021.

The four interior photos Lordstown released indicate a no-frills affair, in line with the Endurance’s planned use as a work truck for commercial fleets. Instead of a conventional instrument cluster and infotainment screen, the Endurance has one horizontal screen running about half the length of the dashboard. A handful of analog controls are clustered below that, along with what appears to be a rotary gear selector.

No interior was shown at the official reveal in June, which turned out to be more of a political rally than a vehicle unveiling.

Lordstown Endurance

Lordstown Endurance

Key stats for the Endurance include 600 combined horsepower from four in-wheel hub motors and a 250-mile range.

Lordstown was formed to save the former General Motors factory in its namesake Ohio town. CEO Steve Burns previously ran another company, Workhorse, that developed electric delivery vans and a plug-in hybrid pickup truck called the W-15, which may have formed the basis for the all-electric Endurance.

Several other companies are looking to launch electric pickup trucks in the coming months. That includes newcomers Bollinger and Rivian, established automakers Ford and General Motors, and Tesla, which has never built a pickup truck before but has gotten plenty of attention with its unorthodox Cybertruck.

Most of these trucks are aimed at recreational use, but Ford just last week hinted at cost of ownership and fleet use, saying its F-150 Electric would be a “workhorse, not a showhorse.”

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Lordstown Motors claims it has 40,000 preorders, shows off its new interior


A business-like interior for a work truck.

Lordstown Motors

Electric pickups look like they’ll be big business with several brands — both legacy and startup — planning to offer them in the coming years. One of the latter is called Lordstown Motors, and it debuted its Endurance pickup back in June. What sets Lordstown apart from its competitors is the fact that it’s exclusively targeting commercial fleets as customers.

That strategy seems to be working because the brand announced on Wednesday that it had received approximately 40,000 preorders for the Endurance. Now, that may not sound like much compared to the half a million preorders that Tesla claims it has for the Cybertruck, but because they’re commercial fleet orders, they might be more likely actually to turn into sales.

Lordstown claims that these 40,000 preorders equate to around $2 billion in sales revenue. That’s not bad for a company of Lordstown’s size. In addition to the preorder announcement, Lordstown took the opportunity to show off the Endurance’s interior a bit more, and it looks, well, fine. It seems modern, but basic and hard-wearing. Exactly what you’d want in a work truck, right?

Now, in case you forgot, Lordstown’s Endurance will offer 250 miles of range, and its main claim to fame is its in-wheel hub motors. We don’t know much about the pack design or any of its performance or towing figures, but they’re probably going to be adequate. 

The company also claims to be close to potentially becoming a publicly traded company. It entered into a business agreement with a firm called DiamondPeak Capital, which is set to close in October. If everything goes to plan, Lordstown will be listed on the NASDAQ under the ticker symbol, “RIDE.”

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Lordstown Endurance Electric Pickup Interior Revealed

a man driving a car: Lordstown Endurance Interior

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Lordstown Endurance Interior

They also received a surprisingly high number of pre-orders.

Lordstown Motors has just released some photos showing off the interior of its all-electric pickup truck, the Endurance (see gallery below). We had previously shared computer renderings of the inside of the cabin, and while those images were pretty accurate, there’s nothing like the real thing.

Like so many new vehicles, the screen is the main attraction here. We don’t have any numbers regarding its size or resolution, but it certainly looks suited to its mission of being a work-a-day vehicle for mainly commercial customers. All the info one needs for driving is right behind the steering wheel. Meanwhile, infotainment is located in front of the center console, where driver or passenger can reach and the various features and settings there.

It’s not a luxury interior – there is no rich Corinthian leather or stylistic baubles to enthuse about. There are, though, cupholders and a few knobs to adjust climate and other features. The gear selector appears to be a nice chunky dial placed forward on the armrest. 

Besides these interior shots, Lordstown also shared its current pre-order totals. When it originally launched this past June, only 14,000 had been spoken for. The company, however, may have stumbled across just the right segment to begin its automotive journey, since electric pickup trucks are the new black. Now, just three months later, that number has reached 40,000.

That 40,000 is nowhere near the 600,000 or so pre-orders for the Tesla Cybertruck, but we have to point out that the Cybertruck is a Tesla and, as such, draws upon the automaker’s experience in the industry, whereas Lordstown is a new startup.

More Lordstown Info

First customer deliveries of the Endurance are scheduled for January 2021. It features 4 in-wheel motors and has peak power of 440 kW. Pricing starts at just $52,500. You can pre-order an Endurance here.

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