Christian Siriano, Rebecca Minkoff & Jason Wu Curate Affordable Home Decor Collections for Lowe’s

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High fashion is coming home with a new collaboration between Lowe’s and New York Fashion Week. 

The home improvement store has paired up with three of fashion’s biggest names — Christian Siriano, Rebecca Minkoff and Jason Wu — to show how fashion and interior design are uniquely intertwined. 

Each designer handpicked a collection of home decor items from Lowe’s that they will be using to style their NYFW runway shows later this month, curating an “edit” of products that speak to them and their personal aesthetic. The products, which range from lighting fixtures to furniture to wall art and everything in between, are all shoppable now on the Lowe’s website — and while they may be runway-ready, they’ve got sample sale-worthy price tags.

Inspired by the fact that the coronavirus pandemic has left people spending more time in their houses, the designers curated their collections while keeping in mind what makes them feel most at home. 

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Minkoff’s collection therefore pays homage to New York City, the place she says she will always call home despite being raised in California. The womenswear designer (whose eponymous brand was founded in N.Y.C.) curated her edit with modernity and chicness in mind, choosing items that are detailed, linear and a little edgy. Think: a round, marble coffee table, a rattan chandelier and lots of white shearling. 

Lowe’s x NYFW Rebecca Minkoff’s curation

Siriano’s collection, on the other hand, is not inspired by one specific place, instead focusing on bringing a pop of glamour to any space, no matter where it is. Siriano’s edit plays with shapes and color, mixing dark wood, sleek metals and smooth upholstery. His mood board projects the ultimate downtown bachelor pad, with a grey velvet couch; a tripod floor lamp; a rustic wooden tray and more.  

Lowe’s x NYFW Christian Siriano’s curation

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Finally, Canadian-Taiwanese designer Wu curated his collection with one of his favorite vacation destinations, Tulum, in mind — because who doesn’t wish they could live in paradise? Bringing the outdoors in, Wu’s product selections include woven baskets, eclectic stoneware and a leafy Majesty Palm plant. 

Lowe’s x NYFW Jason Wu’s curation

“My home has always been a great source of inspiration for me, especially now that it’s not just a place I live, but where I’ve worked to bring my Spring 2021 collection to life,” Wu said in a press release. “I have always believed that beautifully considered design should be accessible, and I’m excited to debut a curated collection with Lowe’s that offer a glimpse into what home

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Lowe’s Reveals Home Decor Selections From Jason Wu, Christian Siriano, and Rebecca Minkoff

Jason Wu’s mood board. 

Photo: Courtesy of Lowe’s

For Lowe’s chief brand and marketing officer Marisa Thalberg, it’s clear that the connection between home decor and fashion isn’t much of stretch. “Our homes are more than just places we live,” she said during a virtual chat last Thursday. “They are a place of self expression.” As the same can easily be said of our clothing choices, this has become one of the guiding principles in the partnership between Lowe’s and designers Jason Wu, Christian Siriano, and Rebecca Minkoff, which was announced in August.

Working to bring New York Fashion Week (which will take place both digitally and in person September 13–17) to homes during this unique season, Lowe’s invited the three designers to outfit their runways in inventory from the vast home decor selection available on Lowes.com. From furniture and lighting to rugs and accessories, the products curated by each designer are available to shop as of this morning.

Products selected by Christian Siriano.

Photo: Courtesy of Lowe’s

For New York–based designer Jason Wu, the collaboration challenged him to recreate a taste of his home away from home. “Fashion shows are about experiences and building a dream,” Wu said during his conversation with Thalberg. “But to build a dream, you need the materials to do it.” Working with a subtle color palette, natural materials, and touches of greenery, Wu curated items for his Fashion Week presentation that evoke notes of a beachy jungle setting. Specifically, it’s a nod to Tulum, Mexico, where Wu had his 2016 wedding.

Wu, speaking like a true fashion designer, elaborated on the partnership and of working with a retailer whose reputation skews more power tools than stylish accessories: “There is glamour in everything; it’s about what you do with the materials you’re given.” In this case, the materials are products that Lowe’s already had in stock—a point the brand believes proves style can also be accessible and reasonably priced. The partners also hinted at a further collaboration, to be announced post–Fashion Week, that will reflect the ideas of both the home and giving back to communities important to the designers who have been affected by the pandemic. More exciting news, it seems, on the not-so-distant horizon.

Rebecca Minkoff’s vision.

Photo: Courtesy of Lowe’s

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