The Growing Importance Of The Home For Young Consumers

A new report by youth marketing experts YPulse titled “No Place Like Home” provides significant new insights on how the Covid pandemic has changed how Gen Z and Millennials view the homes. The following statement summarizes key findings: “As young people look to their spaces as mental health retreats, at-home items and services that comfort, declutter, or foster a feeling of escape that from the outside world will resonate.”  The opportunities for marketers are clear and will be elaborated on below.

YPulse previously observed that millennials have homebody tendencies, with a majority preferring to go to a  café or watch Netfix at home as opposed to going to a party on a Saturday night. A recent survey confirms that this sentiment was present even prior to the pandemic, with, “…67% of 19-37 year olds telling YPulse in January this year that they would rather stay in on the weekends than go out.”

Both millennials and GenZ (widely regarded as the most stressed out generation in history) are seeing the home as a refuge from the outside world, as many have felt stressed by issues such as climate change, the 2008 recession, student debt, and now Covid-19. 

YPulse and it’s Vice President for Content, MaryLeigh Bliss predict three major trends pertaining to young people and attitudes toward home going forward that are worth looking at and considering into how they affect marketers. They are:

1)     Shifts in How Young People Use Their Homes Will Create Opportunity For Marketers

With a strong majority of Millennials and GenZ having the goal of owning a home, how they use that home will be of interest to markets in many product categories. YPulse points out several Covid-related shifts in emphasis among the younger consumers in terms of how they will use space, including heightened demand for:

  • Fully equipped home offices (seating, lighting, desks, temperature control), with many indicating a preference to work at home even after the pandemic.
  • Home fitness space and equipment, with 63% indicating that when the pandemic ends they would prefer to exercise at him.
  •  Private outdoor space, with many preferring having their own private space even after Covid passes as opposed to using public parks for this purpose
  • Cooking supplies and well-equipped kitchens. While the demand for eating out does not appear to have done away, there has been an uptick in the number reporting that cooking is a hobby.
  • Play space for children; this has been spurred by many dealing with home schooling while trying to keep them busy via fun and productive entertainment.

Clearly, each of these trends creates opportunities for brands in these categories.

2)     Renewed Emphasis on Comfort, Simpler Design, and Home Improvement

YPulse reports that Covid has led to 80% of young people self-quarantining and, 83% reporting that their home has provided them with comfort during the pandemic. 

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The Importance Of Lighting In Interior Design

How you light your house is an important part of redecorating. A change in the lighting can change how the room is viewed. Lighting interior design contributes greatly to the look and feel of a room. There are many types of lighting which can be used in various rooms. We are no longer restricted to a few lamps around the room.

Ambient lighting is a hidden light source that washes the room with a glow. This creates very few shadows and tends to flatten a room. Japanese paper lanterns and wall sconces both produce ambient lighting. For temporary ambient effects, use a dimmer with your ordinary lighting.

Accent lighting provides interest to a room. This method of lighting interior design highlights and object or architectural feature. To use accent lighting, you only need a bulb and a shield to direct the light to the desired focus. Halogen spotlights and opaquely shaded table lamps both provide accent lighting.

Another kind of lighting used in interior design is task lighting. This is a more practical lighting strategy, highlighting an area for daily activities such as reading, cooking, and sewing. Effective task lighting prevents eyes strain and helps with the performance of vital activities. The kitchen is a particularly good place to incorporate task lighting in your interior design. Task lighting sources should be unobtrusive and shielded to prevent glare. Task lighting can be effectively combined with accent lighting to produce lovely effects.

Some lighting can be a work of art in and of itself. Aesthetic lighting is purely decorative, such as a neon sculpture or a spotlight illuminating a statue or painting. This type of lighting must not be used alone, but accompanied by other lighting strategies in your interior design.

Of course, no survey of lighting interior design would be complete without a mention of natural light. Rooms can be arranged to take advantage of the position of the sun at different times of day. This type of lighting is also called kinetic lighting because the light from outside moves. It is one of the less reliable types, as it is affected by the seasons and the weather, but natural lighting can produce an effect unequaled by any artificial light source when used properly.

Lighting is an important tool in your design collection. The way you do your lighting interior design affects the perception of any room. Lighting is also versatile. Using several strategies at once in a room allows you to turn any of them off, changing the look and feel with the flick of a switch. This can be effective for creating different moods in different rooms at night.…

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House and Contents Insurance Overview: Understanding the Importance of Contents Insurance

While everybody understands the importance of getting their home insured, not everyone realizes that they need to get their contents insured as well. A typical home insurance policy will cover just the building itself, but what about the belongings? What about the contents of a storage building on your property? It’s a good idea to look at BOTH house and contents insurance policies – especially if you live in an area that either gets a lot of extreme weather or has a high rate of break-ins and burglaries.

When comparing rates for home insurance, make sure that there is coverage for your belongings. Typically, you’ll be required to choose between two types of coverage for personal property: actual cash value and replacement cost. The latter will factor in the depreciation of the item, and the former will help reimburse you for the cost by replacing the damaged item with one of similar quality and type.

Once you consider how much content property coverage is right for your needs, it’s a good idea to review any limitation(s) that may apply. Standard policies typically limit the amount of coverage for certain types of valuables, like furniture, jewelry, fur coats, etc. For instance, if you have a diamond ring that is stolen, some standard policies will only insure up to $1,000 for the theft of a single piece of jewelry. What if the diamond ring is worth a lot more?

Taking Inventory for House and Contents Insurance

It’s good to go ahead and start taking inventory of all of your belongings. Include as much detail as possible for each piece of furniture, electronic device, jewelry, appliances, designer clothes, and any other item that is of value. Document things like makes and models of appliances and serial numbers on electronics. It’s a good idea to take photographs of everything as well.

Even if you’re a tenant and your home is already protected by your landlord’s policy, you should still consider getting contents insurance. In all likelihood, your landlord doesn’t pay insurance to cover your own personal belongings. At most, the furnishings and carpet are protected.

There are certain things that house and contents insurance policies DO NOT cover, such as you leaving the property uninhabited for a long time. If you have to travel to another state or country for awhile, be sure to inform your insurer in advance. Also, your home should be secured properly. You can’t just neglect the security just because you think you have a good insurance policy. You will be required to take the necessary steps to secure it.

Every insurer has different requirements. One place to begin your search for reasonable and affordable house and contents insurance policies is Lemonade. It’s different than the traditional insurance companies and offers a unique approach in how it deals with monthly payments. It’s worthwhile to learn about Lemonade and its annual “Giveback” feature.

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Importance of the Kitchen in Our Life

Know your food, know your farmers, and know your kitchen. The kitchen is the heart of every house. There will never be a day in your life when you won't have a reason to enter the kitchen. Whether small or large, the kitchen is the hub of the home. It is where the meals are created – it fuels the bodies, minds and souls of friends and families all over the world. Your kitchen is a bonding area that not only ties your home together, it ties your loved ones together.

The importance of the kitchen depends on the size as well as the design of your kitchen. In older days kitchens were smaller and separated from the rest of the rooms. More importance was given to the dining and living area. But now it's where the entertaining happens. When people meet, two things happen – food and conversations. And your kitchen allows you to do both in just one place. It's the place where children first learn to help you.

But if your kitchen are not done up properly, would you even enjoy making the meal? It is good to invest in the layout of the kitchen than spending a lot on the appliances. Having a beautiful kitchen means investing in your family's health and happiness. A functional, aesthetically pleasing kitchen will draw family and guests into the very heart of your home and envelop them in warmth of your home.

Now kitchens started to become living spaces with more time spent in these spaces and where more was done than just cooking. Newer homes were designed with kitchens as living spaces in mind and so these rooms became larger to better accommodate family and friends as an additional space for entertaining. As a result homeowners started to alter and enlarge their own kitchen spaces to follow the "trend," both for lifestyle and resale purposes. Older kitchens must be made to look newer, more streamlined and more modern.

Designing a modern and custom-built kitchen is not something that needs to crack the bank and can immediately revive the look and feel of your home's interior. With housing prices reaching new heights it is more important than ever to get the best price for your home when selling. By designing a custom-built kitchen for convenience and ease-of-use you are assuring an increase in the value of your home thanks to the importance of a clean, modern, and fully-functioning food preparation and storage space.

Some of the latest kitchen design ideas are:

Open Shelves

There is a growing tendency toward open spaces, where everything is visible. This also extends to the kitchen, which is why the units tend to feature more and more open shelving, where the jars, spices, glasses and plates can all be seen.

Ceiling Lights

Lighting is the most important part of kitchen designing. For modern, trendy kitchens ceiling lights are the best choices for you.

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House Plan – It's Importance to Building a New House

A house plan is a must for building a home before its construction begins. It is helpful for planning home space, estimating the cost of the expenses, allotting the budget, knowing the deadline of the construction and setting the schedule of meeting with the architect, designer or home builder. So if you are planning to build a new house without it, then it's for sure, the house will have a low quality structure and design and also cost you more money in the long run because of the mistakes that may arise once the construction starts.

When making a house plan, there are many important points to consider. One is the location where the house will be built. It is usually best to buy a land before you start to make a house plan. Knowing the area and the type of terrain you chose to build on is helpful to properly plan the house and maximize the space of the land area. It's also necessary to consider the lifestyle and the size of the family to see how many number of rooms and bathrooms needed, what kind of style and design of the living room, kitchen and dining room and how much space is needed for each of them. You also need to consider the number of your vehicles for you to plan well how much big your garage should be. It's best to discuss these details with your family to make sure that your new house will meet your standard of living.

There are lots of ways to obtain a desired house plan for your new house. You can search it through the internet and choose from various websites that feature display homes with their corresponding house design plans. Searching for some examples of house plans can be an efficient, smart and fast way of getting and refining ideas in planning and making your own one.

Certainly, a house plan is necessary in building a house. It helps you visualize how the house should look like when it's fully finished. Seeing the overall layout and house design will make you sure that the architect has met your exact requirements on its structure, features, designs, styles and all other important details in building your house. It also gives the home builder a good overview on its house design and guides him all the way through the entire project. So it's imperative to not be rush in making a house plan to ensure that all your requirements are met and to avoid mistakes. Ideally, preparing a house plan should take several weeks and need a lot of discussion with your architect or home builder. Doing this gives you a sense that your hew house is built safe and also assures you its quality and excellence.

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The Importance of Garden Edging

Gardens add beauty to any home. It does not matter if a garden is large or just a pocket garden around the corner, it still provides an aesthetic advantage. A garden adds color to surroundings and brings in fresh air to your home as well. However, if you have a medium to large sized garden and you have varieties of bushes and flowering plants on it, then it is important to add something that will make your yard more functional as well as attractive. This is where garden edging comes into the picture.

Garden edging is simply a border that frames your plant beds. The initial use of garden bed edging is to separate your plants from the grass lawn. By doing this, your garden will have a well defined look that is definitely more attractive. Adding a border also eliminates the need of frequent grass plucking from the plant beds. It also keeps mulch in its place and provides a mowing path that makes mowing easier; no more accidental clipping of your flowering plants. The edging will guide your mower and prevent it from cutting your plants by mistake.

Garden borders and edging can make garden maintenance easier. Most homeowners do not like the idea of ​​tending their gardens regularly and doing things such as weeding and mulching. Another common but dreaded gardening task is keeping the grass in shape.

Garden edgings, as a matter of fact, reduce the need of frequent weeding. They also keep mulch in the plant bed, thus eliminating the need of mulching repeatedly. If you have garden edgings in your yard, you will have a more defined pathway so your visitors would not have to guess where to walk.

One of the most common struggles homeowners encounter when tending a garden is the grass that keeps growing out of place. This can be very frustrating, especially to those who have no much time to care for their lawns in regular intervals. When grasses, and sometimes even plants, go out of way, this result in unattractive lawn. However, with the properly placed edgings, this problem will surely be eliminated.

Since landscape edgings aid in defining and separating particular garden areas, you will be able to take care of your garden with ease. Edgings mark the areas where the plants and grasses are not supposed to meet; Therefore you will be able to determine if they are going astray.

There are different designs of edgings for gardens. Most designs or layouts match the edges of traditional lawn mowers. This makes it easier for you to control your mower while trimming around the edges.

Although some disagree that edgings are vital to the plants 'health, most people swear that border installation plays a great role in their plants' life. This is because borders keep out weeds, which can bring in diseases. Therefore, by properly placing garden borders, you won't need to spray herbicide much often.

Apart from the benefits, it is obvious that garden edging also brings …

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Wall Decor: Importance of Decorating Walls Along With Furnishing the Room for Function and Design

When you move furnishings into an empty room and place them where they look and function well, if you fail to furnish the walls you will find your room does not look complete or finish. Wall decor or hanging decorative art is important in making a room look and feel complete.

Furnishing your walls, with wall decor and wall art, is as important as furnishing your room with the basics and essentials that allows and creates the rooms function and design.

When your walls are not addressed with interest, focal point or good placement of wall decor, you will find that your room looks plain and boring. In order to make a room comfortable and pleasing, or for that matter an outdoor living space, wall decor and wall art is essential.

Wall furnishings or wall decor comes in many forms, including wall sculptures, paintings, drawings, metal wall art, wrought iron art, wall color or other items that bring in points of interest and focal points that are important and present an eye pleasing and finished room.

One of the sculptures or wall decorations that are very popular today is metal wall hanging art.

There are several types of metal products on the market being used in decorative wall art. Some are very inexpensive and reflect it because they will be very thin, lightweight and cheap looking. Quality is important when displaying art on your wall. Keep in mind that when someone walks into the room the eye will be drawn to whatever is on the wall. If what is displayed on your wall is cheap looking it is probably a cheap product.

Wrought Iron has been around for centuries and has proven to be a beautiful way to express the love for art. It will always draw interest to the eye, because it is not flat but rather dimensional. Wrought iron is a great product for art display because it can be finished in many desirable and available finishes. From its natural finish of iron to other exceptional finishes, such as, Bronze, Copper, Nickel and painted finishes like black or even bold colors, like red, you can achieve great results with one iron sculpture. Iron is durable and can be refinished, if you should desire to do so. Wrought Iron Wall Art comes in many forms and sizes. Wrought Iron Wall Hangings are creative and actually very affordable compared to other forms of wall art. Iron is a particular good choice for outdoor display, as yard or garden features, as well as interior display. When the iron has a good finish applied to it you will find that it last beautifully in the outdoor elements from season to season.

When shopping for metal wall hangings a large piece is desirable to make a good impact visually. Heavy Duty Wrought Iron Wall Art will be weighty and have an impressive statement. Wrought Iron can be manipulated into many forms and structures, and shapes and sizes, which creates inspiring appreciation. If you …

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Importance Of Interior Decoration In Restaurants

How to decor your restaurant interior?

A person goes to a distinct restaurant either because the cuisine is very good or because the atmosphere is pleasant. Let's forget for a moment about the chefs and their yummy dishes and focus on the decoration of the restaurant. How to attract customers? Well, that depends on many influences.

Interior decoration plays a great role in getting customers for restaurants along with the good food and great service and because these days the competition does almost everything to get a piece of your customers, you should try this and be better than them.

Being innovative with the dining surrounding is a better solution for doing that, as customers want to eat in a pleasant atmosphere that manipulate them that recreational feeling. Also, an exclusive interior design will differentiate you from the typical restaurants or coffee shops on the market and print the brand in the customers' minds.

A good interior design can do as much for a restaurant, cafe or bar as delicious food and drinks can. Creating an incredible interior design is anything but simple. There are thousands of aspects to alter-What will your restaurant, bar or cafe's style be like? How can you make the interior as classic and fancy as possible without disturbing the staff's work flow? Will safety regulations even allow your grandiose designs to take form? I have an option for it. You should go to an interior decorator company, they can surly suggest you the best.

Role of colors in a restaurant:

When you think about just how much goes into the design of the ideal restaurant interior, you will gain a whole new gratitude for these magically designed interior spaces.

As we know, colors unintentionally shape many conditions of our daily lives. They influence people attitudes towards their surroundings as well as having an mind-boggling effect on a person's comfort level in a specific situation.

When deciding on a color scheme for a restaurant, think about the type of mood you want people to be in at the restaurant, think about what kind of food is going to be served there, and what kind of customers are most likely to go there . The interior designers can assist you to choose your own color for your restaurant.

Different colors promote different moods. For instance, warm colors such as yellow, red and orange are very stimulating colors and tend to raise appetite. They promote a positive attitude and outlook on surroundings. So I think you should decorate your restaurant in a modern way.

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Importance of Using the Right Gardening Tools

Spring and summer are great times for growing plants and in order to do that correctly, you need to use the right gardening tools. As long as you use the correct tools and equipment in gardening, one can effectively and efficiently plant anything in your backyard. From producing yummy vegetables and herbs to maintaining beautiful flowers in your garden, one cannot do these properly with poor and inappropriate tools. Just like how a soldier needs his weapons or a writer needs his pen, so with plantsers and gardeners that depend on appropriate gardening tools.

Having the right gardening tools for the job is just as important as picking out the seeds or plants you want to grow. If you don't have the proper tools to tend and toil your garden or to take care of it after you plant it, then it won't grow very well or would yield less.

Getting the Right Tools for the Job

First, you will need something to dig up the ground so that you can plant your seeds or seedlings. Some of the gardening tools that do this are shovels, trowels, spades, and garden forks. Each of these does a specific job. For instance, you will need a garden fork or a shovel to initially break up the ground and get it ready for planting. Which one you use may depend on if you have a small garden area to work with or as large one, or how hard the dirt is where you want to place your garden.

It is also a good idea to get a hoe, as you will have to deal with weeds and need a way to clear them out. If you have a large garden, this example of gardening tools is very vital. In a small patch of ground, the spade or trowel will probably work to get up the weeds. A garden hose, weed cutters, and water sprinklers would then be needed to maintain the garden.

Since gardening tend to be rigorous where tasks would include digging into hard ground and removing stubborn weeds, this requires gardening tools to be durable and should be made of the toughest materials. The garden shovel, spade or trowel should be able to dig up any kind of ground no matter how wet or dry it is. That would require these tools to be made of steel in order to function well. While some of these tools come with a rubber handle, it would be wise to wear gloves for added protection when gardening.

When harvesting fruits and vegetable, it might not be a bad idea to add a cart or wheelbarrow to your gardening tools. This way you can carry both your tools and equipment out to your garden, as well as the fruits of your labor from your garden and equipment. So, the bottom line is that if you plan on growing a garden you will need the proper tools with the right strength and function to plant, maintain …

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The Importance of Flooring in Interior Design

Flooring forms the base of any interior scheme and with the many choices available it can be easy to get carried away and forget about the practical aspects that need to be taken into consideration. By their very nature floors are subject to the most use and therefore need to be able to stand up to knocks, spills and furniture not to mention human and animal traffic. Purchasing a cheap floor may save you money initially but it will not last long, looking worn and tatty before its time. Flooring really needs to be viewed as an investment and there are a number of options available to suit all levels of budget. The first thing to decide upon is whether to go for hard or soft flooring.

Tiles are a type of hard flooring and are available in a wide range of natural and man-made materials. Ceramic tiles, mosaics, slate and marble are just some of the choices available and each come with their own pros and cons. The main advantage of tiles is that they are extremely hard wearing and if well maintained will last a very long time. As they are waterproof they are well suited to areas such as bathrooms and utility rooms and being easy to clean are also ideal for kitchens. However, tiles can be cold underfoot and can be slippery when wet so are not suited where older people or children are present. If they have an intricate pattern they can be difficult to fit as well as being expensive and semi-permanent. They are also noisy and require other softer surfaces to reduce the amount of echo in a room.

Wooden floors are also classed as hard flooring but being softer than tiles they are also warmer underfoot. With the huge range of natural tones available they can help create a warm and homely feeling and although they can be noisy, if 'sprung' it can help to reduce noise and add bounce to the floor. The downside of wooden floors is that they are usually manufactured from softwoods and therefore can dent easily especially by the heels of shoes. Wooden floors are therefore best suited to rooms that do not receive heavy wear such as bedrooms.

Carpets are classed as soft flooring and by their very nature create a sense of warmth and comfort. They can feel luxurious underfoot and are good for hiding stains and dirt. Heavily patterned carpets however, can make a room seem smaller and will date easily. Plain carpets on the other can make a room seem larger by creating a sense of space. As well as being warm, carpets also help to reduce noise whilst providing insulation by guarding against heat loss through the floor.

In addition to the above there are many other types of flooring available such as natural flooring including jute and seagrass as well as concrete flooring. The key is to understanding what function the room or area that the flooring is to be laid …

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