Workhorse surges 16% after President Trump views Lordstown’s EV pickup Endurance at the White House

Endurance electric pickup truck by Lordstown Motors
The Endurance.
  • Workhorse surged 16% on Monday after it was reported that President Trump viewed the Lordstown Motors 2021 Endurance pick-up truck on the South Lawn at the White House.
  • Workhorse owns a 10% equity stake in Lordstown Motors, which is targeting a 2021 launch of its electric pick-up truck.
  • DiamondPeak Holdings also jumped 12% on the news, as the SPAC has previously announced that it will merge with Lordstown Motors, bringing the company public once again after Workhorse spun it off in 2019.
  • Visit Business Insider’s homepage for more stories.

President Donald Trump’s viewing of the 2021 Endurance electric pick-up truck produced by Lordstown Motors spurred a 16% jump in shares of Workhorse.

Workhorse owns a 10% equity stake in Lordstown, which was spun off as its own independent company from Workhorse in 2019.

Eamon Javers of CNBC tweeted on Monday, “Now pool reporters have been brought out to the South Lawn, where they send this report: ‘The president was already on the South Lawn when we arrived. He is looking at a Lordstown Motors 2021 endurance truck.” The White House subsequently published remarks and video of the company’s visit. 

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Lordstown is targeting a 2021 launch of the Endurance pick-up truck, and is planning to go public with a SPAC later this year. 

Shares of DiamondPeak Holdings also jumped on the news, by as much as 15% in Monday trading. The company said it would acquire Ohio-based Lordstown in August.


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Lordstown shows off the interior of its Endurance electric pickup

Lordstown teased the interior of its upcoming Endurance pickup truck for the first time late September, and has confirmed it’s got 40,000 orders for the new truck.

The truck was unveiled in June, but the inside wasn’t shown off then.

The interior is clean but spartan, as you would expect in a fleet truck. Lordstown is aiming its vehicle sales mostly at companies that will buy a tonne at once, which means luxury and accessories come secondary to functionality, a mantra carried through the interior.

Replacing standard dials and switches is a horizontal screen that stretches over two-thirds of the dashboard’s width. From there you get all the information you need, including speed, range, and infotainment. There are a few analog dials near the centre console, presumably for the climate control, and a “gear” selector.

The vehicle will have a battery range of 250 miles (400 km) and offer 600 horsepower, thanks to its four hub-mounted motors.

The Endurance will have a lot of competition by the time deliveries start in late 2021. New companies such as Rivian and Bollinger are also getting ready to sell their EV trucks, while the big boys at Ford and Tesla should hit that same market in that time-frame, too. Where the Endurance will hopefully set itself apart is in its price, specifically since it’s being built for fleet use rather than strictly street use.

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Lordstown Endurance Electric Pickup Interior Revealed

a man driving a car: Lordstown Endurance Interior

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Lordstown Endurance Interior

They also received a surprisingly high number of pre-orders.

Lordstown Motors has just released some photos showing off the interior of its all-electric pickup truck, the Endurance (see gallery below). We had previously shared computer renderings of the inside of the cabin, and while those images were pretty accurate, there’s nothing like the real thing.

Like so many new vehicles, the screen is the main attraction here. We don’t have any numbers regarding its size or resolution, but it certainly looks suited to its mission of being a work-a-day vehicle for mainly commercial customers. All the info one needs for driving is right behind the steering wheel. Meanwhile, infotainment is located in front of the center console, where driver or passenger can reach and the various features and settings there.

It’s not a luxury interior – there is no rich Corinthian leather or stylistic baubles to enthuse about. There are, though, cupholders and a few knobs to adjust climate and other features. The gear selector appears to be a nice chunky dial placed forward on the armrest. 

Besides these interior shots, Lordstown also shared its current pre-order totals. When it originally launched this past June, only 14,000 had been spoken for. The company, however, may have stumbled across just the right segment to begin its automotive journey, since electric pickup trucks are the new black. Now, just three months later, that number has reached 40,000.

That 40,000 is nowhere near the 600,000 or so pre-orders for the Tesla Cybertruck, but we have to point out that the Cybertruck is a Tesla and, as such, draws upon the automaker’s experience in the industry, whereas Lordstown is a new startup.

More Lordstown Info

First customer deliveries of the Endurance are scheduled for January 2021. It features 4 in-wheel motors and has peak power of 440 kW. Pricing starts at just $52,500. You can pre-order an Endurance here.

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