LG ‘Rolls’ Out Craft Ice On More Refrigerator Models, Adds New Features For Today’s Next-Level Kitchen
ENGLEWOOD CLIFFS, N.J., Sept. 10, 2020 /PRNewswire/ — With more consumers experimenting in the kitchen as they spend more time at home, LG Electronics USA is expanding its industry-first, slow-melting LG Craft Ice™ technology to 19 refrigerator models while adding convenient new features designed to inspire consumers to take their everyday kitchens to the next level.
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The entire lineup of smart, Wi-Fi-connected LG refrigerators with Craft Ice can produce double the amount of Craft Ice in the same amount of time for bespoke beverages at home.1 Plus, consumers can choose from new featured-packed models with a versatile Full-Convert™ drawer that switches among five custom fridge to freezer temperatures,2 LG InstaView® “knock on” glass technology, and the largest capacity French Door refrigerators on the market.3
“Today’s consumer is looking for a reliable refrigerator with more storage and organization, while also seeking new ways to get creative in their own kitchens as they stay close to home,” said Peggy Ang, head of marketing at LG Electronics USA. “Only