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- It’s more difficult to find deals on indie brands than the ones everyone knows about.
- Cara Cara is a new site that focuses specifically on deals from non-mainstream clothing, accessory, and home brands.
- At Cara Cara, you can get up to 50% off brands like Charlotte Stone, Rachel Antonoff, and Dusen Dusen. Nothing on the site costs more than $200, and there’s free standard shipping for orders over $30.
Simple and versatile basics may form the foundation of your closet, but it’s always the offbeat and slightly quirky items that are more exciting to wear. You know the ones — the smaller, indie brands you can find at local boutiques, retailers like Bando and Urban Outfitters, or directly on the brand’s site. Advertisement
But one frustration shoppers tend to encounter with these smaller brands is that it’s hard to know where else to shop them, or how to keep track of when the things they want go on sale.
Cara Cara, founded by the former buyer at Bando, is a new site devoted to deals from non-mainstream clothing, accessory, and home brands. What Nordstrom Rack and TJ Maxx are to older generations who like buying name brands, Cara Cara is to younger generations who typically shop at digitally native brands or boutique stores. The desire to save money while doing so, however, doesn’t disappear with this demographic.
While at Bando, Rachel Gannon built its third-party buying strategy into a multimillion-dollar operation in two years. As she onboarded larger brands like Levi’s and Vans, curated unique vendors, and stayed atop the latest product trends, she saw how difficult it was for smaller brands to move through their excess inventory. They often relied on sample sales to get rid of inventory, but still lacked the scale and voice to make it happen efficiently.
Cara Cara, therefore, is helping out both parties stuck in an inefficient system. Small brands get a larger audience and platform for excess inventory, and price-minded shoppers can find cool and interesting clothing that’s not available everywhere.
At Cara Cara, you can get up to 50% off brands like Charlotte Stone, Rachel Antonoff, and Dusen Dusen. Sometimes, the discounts run deeper. Nothing on the site costs more than $200 and there’s free standard shipping for orders over $30. There are also free returns within 30 days. Advertisement
Even as Cara Cara grows and adds partner brands, Gannon takes special care to keep the collections focused. “The brands we carry on the site are smaller indie brands, but really well designed,” she says. The majority are also women-owned. Seasonality is another important consideration. Gannon says, “The pieces are special and seasonless — things you want to buy no matter what time of year it is.”
Here is a sampling of great deals that are live on Cara Cara now. Inventory can move quickly, so check back to the site often to find