4 Interior Design Marketing Strategies
It can be a challenge for people working in interior design to gain recognition with customers seeking their specific services. Why?
Traditional marketing methods such as radio or print ads aren't usually as effective as they are for people offering more widely-needed services or homogenous goods. And, while word of mouth is a great way to build business, it's not likely going to be enough to make your design business profitable.
If you want to boost your brand awareness and exposure, you first need to define and market your brand the right way.
What is Your Brand?
Famous entrepreneur and blogger Seth Godin said, "A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another."
In other words, your brand is people perception of your business. How do you want your brand to be perceived? Maybe you specialize in high-end, luxury decor. Or, perhaps you excel at maximizing small condo spaces or staging homes for sale.
Marketing for interior designers is based on defining your brand based on your specialization. Look at your clients, your style of decorating, whether you specialize in residential or commercial properties – whatever it is that sets you apart from the competition.
What's the Difference?
Speaking of differentiating yourself from the competition, part of effective marketing is looking at what other home design companies are doing, and what they're not. For example, if the design companies in your area focus on creating "elegant" or "trendy" homes, why not focus on the fact that your projects
often come in under budget?
Don't forget to have some facts to back up your claims, such as testimonials or percentages. If you've won awards or other accolades, why not mention those? Anything you can offer clients that sets you apart will help get your brand get noticed.
What's Your Brand Experience?
Your interior design marketing strategies should focus on immediate recognition by potential clients. Visual branding is a key part of your brand experience, including your:
• Logo : From your business cards to your invoices, this is often the first thing people will see. Work with a graphic designer to create a logo that reviews your brand and looks equally amazing on a small image or a big banner.
• Images : Obviously, high-quality images are a necessity to market your home design company. You'll want to showcase your work in your portfolio and any other images you'll be using on your website or in your marketing materials.
• Color scheme : Marketing for interior designers centers around color schemes! Fortunately, you know all about complementary colors and probably won't need much help coming up with them. Remember that colors evoke people emotions and feelings and choose ones that set the mood for your business.
Take a look at the Italian textile brand Basetti Home Innovation's color palette. They use a set of primary and secondary colors …