The Brand: Mango’s Decor in Chattanooga offers a wide range of products for the home

Contributed photo / Mango’s gets new products in weekly ranging from art, lamps and mirrors to small gifts.

* Location: Mango’s is at 319 Cherokee Blvd., but will be moving to 2112 Dayton Blvd. in 2021.

* History: Mango’s Decor is a local home decor store in Chattanooga, owned and operated by Kristy and Randy Steele. Mango’s has been in business since 2014 and has continued to grow each year. In 2003, Kristy and her father, Mike Wood, started an import company called Old South Lamps and Accents. They grew that business over many years from a small startup in a warehouse in Nashville into a multi-state importer that sold to furniture stores throughout the country.

Kristy moved from the only sales representative selling to local furniture stores into managing multiple sales representatives. Kristy and her husband, Randy, decided to give the retail side of the furniture business a try and opened Mango’s Decor in an old warehouse in North Chattanooga. Mango’s will move into a new space in Red Bank in January 2021.

* Products: Mango’s Décor offers a wide range of products for the home such as custom sofas, chairs and recliners made in the United States. They also carry solid wood furniture made from mango wood such as coffee tables, end tables, dining tables, chests and consoles. Mango’s gets new products in weekly ranging from art, lamps and mirrors to small gifts.

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The Brand: Mango’s Decor

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Elevate Your Interior Spaces With Design Tips From Sustainable Decor Brand, Pom Pom at Home

Cozy nights at home have taken on new meaning with the pandemic. Now that summer is coming to an end and life indoors will become the norm, what better time to invest in décor that will elevate your space and have you loving it even more? 

Enter Pom Pom at Home, a super chic, family-owned, sustainable home décor brand known for their ‘lived-in elegance’ aesthetic. 

“When we started, a textile brand with this ‘lived-in’ elegant look wasn’t readily available, so I had to create it myself.  Most other textile companies at the time were very formal,” CEO and Creative Director, Hilde Leiaghat tells me. “Whereas, we curate the designs for our brand with a sense of calm and comfort in mind. Everything has to FEEL good. The touch and hand feel are truly what sell our products.”

Pom Pom at Home grew out of LA-based retail furniture and accessories store, Pom Pom Interiors, where Leiaghat was importing antiques and vintage textiles from Europe. 

“At our retail stores, there was a constant demand for vintage linens.  I saw this gap in the market and the growing need and seized the opportunity in launching my own line,” explains Leiaghat. From the start, Pom Pom at Home has focused on textiles that have a ‘vintage feel’ at an accessible price point.  “Linen fibers lend themselves best to this look and growing up in Belgium where linen is a very common fiber and part of our heritage, it felt natural for me to start this way. As a result, Pom Pom at Home was created in the fall of 2007.”

Derived from the flax plant, linen requires significantly less fertilizer and water than other plants used for fibers and lasts longer than other textiles due to its durability. In addition to linen, Pom Pom at Home offers alternative fibers to gives customers a range of product looks and feels. 

“We are known for our hand-loomed products made with high-quality, sustainably sourced materials but with unique attention to detail. We offer more than just bedding, our line includes everything from beautiful duvets, to decorative pillows, throws, tabletop linens and even rugs,” says Leiaghat.  “All of our collections use an underlying soothing color palette that allows the customer to combine other pieces to create their desired look.”

“Although linen continues to be our main focus and what we are known for, throughout the years we have expanded our brand by adding other fibers such as cotton, bamboo, recycled fibers and more. In doing so, we are able to curate a variety of products, such as silky sheets, hand loomed linens and textured throws,” continues Leiaghat. 

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Marketing for Interior Designers: Building Brand Exposure

4 Interior Design Marketing Strategies

It can be a challenge for people working in interior design to gain recognition with customers seeking their specific services. Why?

Traditional marketing methods such as radio or print ads aren't usually as effective as they are for people offering more widely-needed services or homogenous goods. And, while word of mouth is a great way to build business, it's not likely going to be enough to make your design business profitable.

If you want to boost your brand awareness and exposure, you first need to define and market your brand the right way.

What is Your Brand?

Famous entrepreneur and blogger Seth Godin said, "A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another."

In other words, your brand is people perception of your business. How do you want your brand to be perceived? Maybe you specialize in high-end, luxury decor. Or, perhaps you excel at maximizing small condo spaces or staging homes for sale.

Marketing for interior designers is based on defining your brand based on your specialization. Look at your clients, your style of decorating, whether you specialize in residential or commercial properties – whatever it is that sets you apart from the competition.

What's the Difference?

Speaking of differentiating yourself from the competition, part of effective marketing is looking at what other home design companies are doing, and what they're not. For example, if the design companies in your area focus on creating "elegant" or "trendy" homes, why not focus on the fact that your projects

often come in under budget?

Don't forget to have some facts to back up your claims, such as testimonials or percentages. If you've won awards or other accolades, why not mention those? Anything you can offer clients that sets you apart will help get your brand get noticed.

What's Your Brand Experience?

Your interior design marketing strategies should focus on immediate recognition by potential clients. Visual branding is a key part of your brand experience, including your:

Logo : From your business cards to your invoices, this is often the first thing people will see. Work with a graphic designer to create a logo that reviews your brand and looks equally amazing on a small image or a big banner.

Images : Obviously, high-quality images are a necessity to market your home design company. You'll want to showcase your work in your portfolio and any other images you'll be using on your website or in your marketing materials.

Color scheme : Marketing for interior designers centers around color schemes! Fortunately, you know all about complementary colors and probably won't need much help coming up with them. Remember that colors evoke people emotions and feelings and choose ones that set the mood for your business.

Take a look at the Italian textile brand Basetti Home Innovation's color palette. They use a set of primary and secondary colors …

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