Urban flight means home improvement and DIY trends are more than a pandemic bounce. They’re a new habit

  • The shift of Americans from cities to suburbs could drive long-term home improvement sales, according to Wells Fargo.
  • That could benefit home improvement retailers like Home Depot and Lowe’s and auto-focused retailers like Carvana and AutoZone.
  • In the research note, Wells Fargo senior equity analyst Zachary Fadem said cities have lost their luster as people look for more space for working and learning at home and aspects of city life from public transit to high-end restaurants are unavailable or unappealing.



a person standing in front of a building: People walk into a house for sale in Floral Park, Nassau County, New York, the United States, on Sept. 6, 2020. Home buyers eying for cozy backyards and more office space are staging bidding wars in the suburbs surrounding New York City amid the spread of the COVID-19 pandemic.


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People walk into a house for sale in Floral Park, Nassau County, New York, the United States, on Sept. 6, 2020. Home buyers eying for cozy backyards and more office space are staging bidding wars in the suburbs surrounding New York City amid the spread of the COVID-19 pandemic.

As some Americans flee cities and move into suburban or rural areas during the coronavirus pandemic, some analysts are predicting home projects and repairs will shift from a trend to long-term habit.

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That could add up to more sales for Home Depot, Lowe’s and other retailers with a wide variety of home improvement items, from paint and tools to kitchen appliances, according to a Wells Fargo Securities research note. Those retailers have already seen strong sales and growing profits during the pandemic, as Americans spend more time in their homes and dollars they would have otherwise doled out for restaurant bills or summer vacations.

The suburban shift could also benefit auto-focused retailers, such as Carvana, AutoZone, O’Reilly Automotive and Advance Auto Parts, according to the note.

In the research note, Wells Fargo senior equity analyst Zachary Fadem spelled out factors that have driven some people out of cities. Among them, he said, about 65% of early Covid-19 cases were concentrated in dense cities. People have sought out more space as they work and learn at home and as aspects of city life from public transit to high-end restaurants are unavailable or unappealing.

He pointed to recent earnings reports by retailers that soared past Wall Street expectations, citing de-urbanization as one of the causes.

A survey of about 1,000 consumers by the Wells Fargo analysts found that more than 88% planned to increase their retail spending in the second half of the year on items, such as appliances and electronics, with home improvement being the biggest category for that spending. About 14% of the consumers surveyed said they moved or have plans to move because of Covid-19. And more than half said they expect to work from home into 2021.

Even a small increase in moves could translate to a significant uptick in home improvement spending, Fadem said in the note. He estimated there are about 73 million single-family households and about 8 million multifamily households across the country. A 1% shift could add more than $2 billion to the home improvement category and add approximately $700 million in the home furnishings category. 

Some retailers have predicted sustained growth, too. Home Depot CEO Craig Menear said

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3 Benefits of Using a Bounce House

A bounce house is a perfect way to entertain children for a church picnic, birthday party or similar event. It is a great way to get the children playing outside, and makes a fun and social activity for everyone to enjoy. Here are three of the main benefits of using the bounce house:

Safe to use

A high-quality bounce house is safe to use for all kinds of special events and makes sure children are kept in a protected and secure environment. Most of the inflatable structures are made using a thick vinyl material for the floor and wall surfaces which lets the little ones jump and play without having to be concerned with the inevitable bruises and bumps that are typical with other activities.

Also, the vinyl material is very easy to clean and maintain which means a regular clean will make sure the bounce house is entirely free of debris, dirt and germs.

Social skills

The regular use of a bounce house can be very effective at promoting social skills. It will encourage young children to take turns and behave in the right way when with other people. Plus, the other positives in this area include the ability to learn and appreciate the benefits of cooperation and being more aware of the needs of other children.

Healthy fix

Most children will have boundless amounts of energy when at parties or similar events. A great way to burn off the excess energy is with a physical activity such as playing and jumping. This will ensure the children are worn out and more calm at other times of the day when it is not necessary to be so active, such as meal time, relaxing with family, or watching a TV or special show.

While children are having fun in the bounce house they will benefit from a healthy dose of cardio. Any child that jumps around will give their heart rate a boost which will help to improve the cardiovascular health. Also, the jumping action is useful for strengthening the muscles and bone density, while also enhancing body flexibility with the ability to train the ligaments, tendons and joints. A further good quality is the potential to achieve weight loss by increasing the metabolism rate and the ability to stay active over a long period of time.

All in all, the option to buy or hire a bounce house for a special event is certain to benefit the entire family and make it possible to not only have fun but also to reap the wide-ranging health benefits.

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