Refinery29 not only covers the news and home design trends, but it’s now setting the trend with the launch of a branded home decor collection. Created in collaboration with VCNY, it’s currently sold on Amazon, with potential for more retailers to come in the future.
The line features a variety of pieces for every room in the home including bedding, window panels, throws, decorative pillows, towels, and shower curtains. Some of the collection was softly launched in July with new items that recently became available on August 17th.
From Content To Tangible Good
While there was been increased interest in decor and home furnishings since the begging of COVID, this well-timed line has been in development for almost two years. “We started thinking about creating a home collection in the fall of 2018, after noticing an increased interest in home decor with our popular Youtube show and interactive series Sweet Digs (which offers a voyeuristic look into the homes of young people), and our viral Money Diaries series,” says Marissa Rosenblum, who is the Vice President of Affiliate and Consumer Products for Refinery29 and their parent company VICE Media.
In 2019, Refinery29’s Mad Chatter Home Study revealed that 82 percent of participants consider their home a reflection of their personality. So, pivoting content into a tangible product was a smart move. “[Our audience] always put loving care into their home spaces, personalizing and crafting their sanctuaries into an extension of themselves. It’s an act of creativity and wellness that we believe in supporting,” explains Rosenblum.
Each everyday essential has a unique, elevated look with plenty of color, texture, and personality.“It’s got a soft hand, but a bold design— that’s the Refinery29 wink,” says Rosenblum. “We like to deliver something you’d hope for and then add a little twist.”
The bedding collection features quilts, comforters, and sheets, available in ten distinct patterns including tie-dye, floral, and plaid. Better yet, these pieces are reversible, which adds to the value of this product and allows for mixing and matching.
Each style is sold as a three or four-piece set available for Twin/TwinXL, Full/Queen and King sized beds, with a comforter or quilt, and one or two shams packaged in a re-usable bag. These are useful for dorm rooms, guest rooms, or any bedroom that needs a budget-friendly refresh.
There are twenty different styles to choose from. The Devon, Lane, Quinn, and Sloane collections are even available in a choice of two colors. From solids to stripes and florals, there is something for everyone.
Sheet Sets, which include pillowcases, a fitted sheet, and flat sheet are also sold classic white or grey solids as well as an on-trend blue feather stripe pattern. There’s a choice of microfiber and cotton sheets, both of which are a luxurious 400 thread count.
While every design has a distinct look, there