NEW WORLD / SUPPLIED
The timing couldn’t be more perfect to give New Zealanders a screen-free activity they can enjoy and bring to life together
Aside from the fact they’re both useful and beautiful, the great thing about gardens is they can absorb a lot of feelings – and so far 2020 has been all about the big feelings.
If you’re feeling good, the positivity is reflected back in the way a tiny seed turns into something your whole family can eat for dinner. If you’re feeling stressed there’s nothing like digging about in dirt to help you relax.
It doesn’t matter if your garden is a few pots on a veranda or large enough for a cricket pitch, whether you’re a novice or super-experienced, the benefits are the same. Many of us turned to gardening to help us through the challenges of lockdown and beyond, making this spring the perfect time for the return of New World’s Little Garden.
Head of Marketing and CX New World, Pippa Prain, says one in three New World shoppers were already into gardening as a form of relaxation, and 37 per cent spent even more time growing things when Covid-19 arrived.
“We saw how much New Zealanders baked, cooked, gardened and took pride in something they created this year. It’s been challenging for all of us, so the timing couldn’t be more perfect to give New Zealanders a screen-free activity they can enjoy and bring to life together.”
Back by popular demand for the third time, there are some things about the latest Little Garden that will feel familiar, and some that are new, making it a great project for families, schools and communities.
This year each of the 24 herb, vegetable and flower seedlings have been given personalities to make learning and recognition of the vegetables more accessible to younger would-be gardeners. Get ready to make friends with Carla Carrot and Korey Kale, watch them grow and make the delicious recipes New World and the Heart Foundation have partnered together to create.
A commitment to sustainability is at the heart of Little Garden. Each seedling kit comes with its own fibre pottle, a soil tablet, a seed mat and a character sticker. The seedling kits and accessories are 100 per cent plastic free, the pottles are home compostable, the collector tray is made of sugarcane pulp, and all the paper packaging is recyclable and Forest Stewardship Council (FSC) certified.
Little Garden is the perfect chance for Kiwi kids to see where their food comes from and encourages them to try something new from the amazing array of produce we have available to us in NZ.
“It’s important for growing kids to get their 5+ a day and to eat their veggies, but as a mum to two young kids myself, I know first-hand they aren’t always jumping at the chance to try a new vege,” says Prain. “The secret ingredient is making sure you have fun with it, which is what Carla Carrot, Korey Kale and the rest of their Fresh Friends will help parents with this spring.”
During the six weeks Little Garden is in stores, more than 3000 classes of primary school children will experience a Little Garden curriculum-based classroom kit and with each of the nation’s 143 New World’s donating at least one garden kit to their local school, it’s time to ‘Make a pledge to the veg’!
Little Garden is back – spend over $40 at New World, get a Little Garden seedling kit and get growing!