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New Feilding interior design store rolls out the red carpet for first customers

Managing director of Blackshire Interiors John Middleton in his new Feilding interior design store that combines a Carpet Court and a CurtainStudio store with an interior design studio.

Warwick Smith/Stuff

Managing director of Blackshire Interiors John Middleton in his new Feilding interior design store that combines a Carpet Court and a CurtainStudio store with an interior design studio.

A new Feilding interior design store has rolled out the red carpet to welcome customers.

Blackshire Interiors opened a joint Carpet Court and CurtainStudio showroom on Manchester St, in the old Farmlands building on Thursday.

It’s the first time the building has had a long-term commercial tenant since Farmlands moved to South St and had mostly stood empty for more than five years.

Blackshire owner John Middleton said it was good time to open a new store in his industry despite the current economic uncertainty created by coronavirus.

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“People have been spending more time in their own homes recently, so many are taking the discretionary spending they might have spent on travel and putting into the spaces around them,” Middleton said.

Middleton has been in the carpet and flooring industry for two decades.

He founded Feilding’s Carpet Pro Cleaning and Repairs 20 years ago and sold it to his top technician, who still owns it, when he went to work for Carpet Court’s national merchandise team five-and-a-half years ago.

There was some of the highest demand for housing, and therefore carpet and interior design, in Manawatū that he’d ever seen.

“The housing and flooring industry is going gangbusters, so it’s a really exciting time [for us].”

The latest Central Economic Development Agency figures showed Manawatū had a 79 per cent increase in new house consents when comparing the June financial quarters from 2019 to 2020.

A range of other economic benchmarks showed Manwatū has been largely insulated from the worst of Covid-19’s economic disruption.

Palmerston North had 2347 residents on the Jobseeker benefit in July, a 36 per cent increase from July 2019.

Agency chief executive Linda Stewart said Manawatū took a hit, but was outperforming the national economy because of its diverse economy, with strong agricultural, education, public administration, logistics and construction sectors.

The new showroom employs three staff, and Middleton was confident he would be in a position to hire another staff member around the new year.

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