Bathroom retailer Victorian Plumbing is to invest in a 50,000 sq ft warehouse and create 80 jobs as it responds to an increase in orders.
The Formby-based business is benefitting from increased demand from customers for home improvements, as many people spend more time at home while missing out on summer holidays.
Stephnie Judge, who became managing director in March, said: “There has been an increased appetite for home renovations during lockdown and investing in a bathroom revamp has been a key project for many.”
The retailer already employs 400 people and generates £150m sales. Before lockdown it had been forecasting another big jump in sales, targetting £200m revenues.
It is now looking to hire across all areas of the business to support its growth, with a particular focus on logistics and customer service roles.
“Consumers are revamping their home for a number of reasons,” said Judge.
“For some, savings achieved during lockdown have meant they have the cash to invest in their homes. For others, lockdown gave them the additional time to work on such projects and reminded them of the benefits of DIY.
“We are seeing consumers realise the benefits of renovations such as a new bathroom or simply adding a downstairs toilet or separate shower to increase the appeal of their homes to potential buyers.”