Elle Decor has a new top dog. On Wednesday, Hearst announced that Asad Syrkett is the new editor in chief of the three-decade-old shelter title, succeeding Whitney Robinson, who departed the brand in April after nearly three years at the helm. Syrkett, who begins his role on September 14, will report into Stellene Volandes, editorial director of the brand, in addition to her position as editor in chief of Town & Country.
Syrkett most recently led the New York operations and East Coast business development for Hem, a Swedish furniture brand, and previously held editorial positions at a number of architecture and design publications. As deputy editor at Curbed, he directed much of the site’s reporting on design and cities, and oversaw franchises such as the House Calls home tours series and the site’s Travel vertical. He also cohosted the publication’s podcast, The Curbed Appeal, for two seasons. Prior to joining Curbed, he was an editor at Architectural Digest and Architectural Record.
“I’ve spent my career seeking out and obsessing over the best design at any scale,” Syrkett said in a video posted on Instagram. “Furniture, objects, homes, buildings, cities… I truly believe in the power of design to bring us joy, to challenge the way that we see the world and ourselves, and to think more critically about the way we live. In this year of pandemic and protests against racial injustice, the incredible importance of a safe and beautiful sanctuary has been made so viscerally clear to so many of us, especially as it remains inaccessible to so many others. I’m looking forward to continuing that conversation in the pages of the magazine and online. I’m also incredibly excited to work alongside Stellene Volandes and the team, and to bring you stories that I hope will challenge, surprise, and inspire you.”
“[Syrkett] brings a singular combination of respect and reverence for all that Elle Decor is, with an exciting vision of all that it will and can be,” Volandes said in a statement. “Every element from the photography, to the feature writing, digital programs, social media, and client events will work together to celebrate great design and its impact on every aspect of our world.”
Elle Decor currently produces nine issues a year, with a circulation of 525,502, according to its 2020 media kit. It receives an estimated 2.2 million unique monthly visitors to its website, ElleDecor.com.