The Connection Between Branding, Public Diplomacy, and Tourism
Jul 31st 2009 at 1:59pm

Jewish Week reporter Sharon Udasin sat down for an interview with Israel’s Consul for Media and Public Affairs in New York, David Saranga, as he winds down his four-year term. Consul Saranga discussed his thoughts behind shaping Israel’s image, and the connections between branding, public diplomacy, and tourism.
To read the full interview, click here.




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