October 20, 2020

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Sidewall launches new pastry kitchen in TR

For a little over a year now, the owners of Sidewall Pizza Company have been working on something new that would build upon their successful brand while also positioning the company for dynamic growth. Now, they are ready to share.



a person sitting on a kitchen counter: Executive pastry chef Kirsten Martin fills baking cups with cupcake batter at Sidewall Pastry Kitchen Wednesday, Sept. 16, 2020.


© JOSH MORGAN/Staff
Executive pastry chef Kirsten Martin fills baking cups with cupcake batter at Sidewall Pastry Kitchen Wednesday, Sept. 16, 2020.

Sidewall Pastry Kitchen will open Saturday, Sept. 19, offering an array of sweet treats like macarons, muffins, cookies, cakes, fancy rice crispy treats and soft serve ice cream.

The new venture includes a retail and catering component as well as a full mail-order line. The former is available locally while the later will be its own entity, with specific branding, packaging and website.

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The mail-order business will be a separate entity, offering a variety of items including several specialty product lines. A line of gluten-free treats and a line of vegan treats will both be their own brands.

The offerings will also include a line of what Sidewall owners are calling biscuit cinnamon rolls, which combine the best traits of a biscuit and a cinnamon roll into one.

Sidewall’s pastry chefs have been perfecting the recipes and techniques for well over a year, said Andy O’Mara, co-owner of Sidewall Pizza Company.

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“It follows true to the model we have had since we first started where we wanted to be able to produce everything that we were capable of producing,” O’Mara said.

Sidewall makes all sauces, dressings, pizza dough and its ice cream in house.



food on a table: Executive pastry chef Kirsten Martin fills baking cups with cupcake batter at Sidewall Pastry Kitchen Wednesday, Sept. 16, 2020.


© JOSH MORGAN/Staff
Executive pastry chef Kirsten Martin fills baking cups with cupcake batter at Sidewall Pastry Kitchen Wednesday, Sept. 16, 2020.

“We wanted to be able to put our same stamp on the dessert and that just had evolved over time,” O’Mara said.

While the new concept has been in the planning stages for some time, its launch now comes as Sidewall, like nearly all restaurants, are guarding against losses incurred from the coronavirus.

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The company closed its Sidewall Pizza Clemson location last month, and it is on track to open its newest location in Five Forks later this month.



a piece of cake on a plate: A peanut butter pie at Sidewall Pastry Kitchen Wednesday, Sept. 16, 2020.


© JOSH MORGAN/Staff
A peanut butter pie at Sidewall Pastry Kitchen Wednesday, Sept. 16, 2020.

The Pastry Kitchen will be in the former Rocket Surgery place, at 164 S. Main St., Travelers Rest. That restaurant closed last year, and the space has remained empty until now.

Re-framing 2020

The pastries grew out of having certain resources, O’Mara said. Namely, having some talented bakers. The company now has three full-time pastry chefs who have been slowly making their presence known over the past couple years.

The team will supply Sidewall restaurants, along with Monkey Wrench, the barbecue restaurant the company opened in 2017.

In addition, the Pastry Kitchen will offer catering for business events and for special events like weddings and baby showers.



a little boy that is standing in the kitchen: Pastry cook Makesha Duncan spreads walnuts on a pan at Sidewall Pastry Kitchen Wednesday, Sept. 16, 2020.


© JOSH MORGAN/Staff
Pastry cook Makesha Duncan spreads walnuts on a pan at Sidewall Pastry Kitchen Wednesday, Sept. 16, 2020.

The retail shop will also offer the public access to the sweet treats a few days a week. To start, it will be open just Saturday and Sunday, offering something for every type of sweet tooth out there.

The menu will include macaroons, cookies and cookie sandwiches, brownies, rice crispy treats (in a variety of flavors), cupcakes and whole cakes, muffins, a line of marshmallows, banana pudding, chocolate mousse domes, homemade granola, a variety of brioche doughnuts and a line of edible cookie dough. Expect a rotating variety, O’Mara said.

Homemade soft serve will be a big piece of the offering as well, though won’t be immediately available. Sidewall Pastry Kitchen will use a scratch-made base to create classic flavors like chocolate and vanilla, along with specialty and seasonal flavors. The soft serve will be launching in the near future, O’Mara promised.

“Gotta bring a smile to somebody,” O’Mara said with a chuckle.

Sidewall Pastry Kitchen opens Saturday, Sept. 19. It is d at 164 S. Main St., Travelers Rest. Hours are to be determined but the shop will open at 8 a.m.

Lillia Callum-Penso covers food for The Greenville News. She can be reached at lpenso@greenvillenews.com or at 864-478-5872, or on Facebook at facebook.com/lillia.callumpenso.

This article originally appeared on Greenville News: Fancy rice crispy treats, brownies, cakes: Sidewall launches new pastry kitchen in TR

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