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Think it’s impossible to sell ice to Eskimos? Try selling falafel in Alaska!

If you compare Nadav Weiss, 30, to a salesperson selling ice to Eskimos, he will laugh. Ice to Eskimos? That is no match for the challenge he took upon himself: selling falafel to the residents of Fairbanks, Alaska without ever cooking it before and in a place where most have never heard of the national Israeli food.

Yet, the risk paid off. Nadav’s “Falafel Place” that is open four hours a day, sells about 200 falafel meals. The locals love it.

Read the full story here on Ynet.

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