IsRealli - the State of Israel official blog » Microsoft’s Israeli Purchase

Microsoft’s Israeli Purchase

February 27, 2008 at 2:06 pm | In Business & Finance |

YaData, an Israeli startup begun in 2005 and based in Herzeliyya, announced today that it was bought out by Microsoft. While the press release doesn’t name a price, TechCrunch reports the purchase price to be $20-30 million.
YaData’s software improves ad targeting and will be integrated into Microsoft’s advertising software. Of course, this does mean that any ads you do get may be more likely to work.