Microsoft’s Israeli Purchase
Feb 27th 2008 at 2:06pm
Posted in Categories: Business | Science & Tech
YaData, an Israeli startup begun in 2005 and based in Herzeliyya, announced today that it was bought out by Microsoft. While the press release doesn’t name a price, TechCrunch reports the purchase price to be $20-30 million.
YaData’s software improves ad targeting and will be integrated into Microsoft’s advertising software. Of course, this does mean that any ads you do get may be more likely to work.
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