Michelin Catching Up

February 23, 2007 at 10:22 am | In Food & Drink, Lifestyle |
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According to HAARETZ, Michelin is thinking of finally doing a guide on Israel. Well it’s definitely about time. Last year Star Chefs, the largest culinary website, did a huge feature on where to go and what to eat in the Jewish State, and as they put it:

“Despite being a predominantly Jewish nation, Israel is diverse and multicultural. Jews both Ashkenazi and Sephardic, Arabs both Christian and Muslim, the Druze, North Africans, Russian and Ethiopian immigrants, Bedouins and Palestinians – all provide for a varying landscape of ethnicities, cultural traditions, and not surprisingly, cuisines.

The chefs of Israel reflect this diversity, establishing Israel as one of the world’s most interesting destinations for the food-savvy individual or the curious culinary professional. Even France’s highly influential Gault-Millau restaurant guide, which features very few countries outside of France, published its first Israeli edition in the late ‘90s.”

So Ya’lla already Michelin!!

To read the rest of the Star Chefs review click here. After the jump is a clip from the HAARETZ article.

Shooting for stars - and tourists

By Moshe Gilad

“This is Rothschild Boulevard? I heard it’s the trendiest place in Tel Aviv. Is that true?” asked Herve Deguine. Deguine, Asia regional director and head of worldwide strategic cooperation for Michelin Travel Publications, examined the Tel Aviv street, squinting his eyes and tilting his head.

Suddenly, in the afternoon hours, the dusty boulevard looked like a tourist attraction. The cafes were packed, young people were riding their bicycles, a girl was walking her dog, a peculiar statue stood in the center. The buses even seemed to be emitting less smoke. Yes, maybe it was true.

Deguine seemed pleased by the flourishing boulevard, and expressed it. This is a significant compliment. After all, he represents a company that prints 20 million travel guides each year. Michelin has 450 publications, and its Red Guides are considered the world authority on restaurants and hotels. Half a million copies have been printed of its Red Guide to France. It’s hard to write off such authority.

Read the rest of the story here.

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