Master’s Students Team up for Israel’s Image
Jul 15th 2008 at 3:49pm
Posted in Categories: Business
Picture: Israel Ministry of Foreign Affairs
To help develop a positive image of Israel on the American and global street, we figured some help might be necessary from people involved in the business. A group of diplomats turned to the MA program in Global Marketing Communication and Advertising at Emerson College in Boston, where students were asked to create a marketing plan for Israel as part of their final projects. Turns out that these future ad execs have some pretty good ideas. See the story on Ynet for some more pictures and complete coverage.
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