Israel’s Facebook Obsession

According to Trevor Johnson, Facebook’s head of strategy for Europe, the Middle East and Africa, Israelis spend more time on Facebook than any other people in the world. Even if this is adjusted for population, for a country smaller than most U.S. states, amassing more than a billion minutes a month is quite impressive. In fact, Israelis spend more time on Facebook than Google and YouTube… combined!

While many would argue that there is no correlation between the amount of Facebook friends one has and how popular they are in real life, with a user average of over 140 friends, Israelis are well above the global average.

Israel’s love for Facebook has even caught the attention of military brass. With so many soldiers “plugged in” virtually 24/7, Israeli soldiers have been cautioned against publishing sensitive information on social networking sites.

It’s hard to imagine that a website started in a Harvard dorm room would, in just a few years, impact military policy halfway across the world.

As a final note from everyone at isRealli, bonus points if you accessed this article through Facebook.

We thank Haaretz for this story.

Photo provided by Flickr by smileham. Used under Creative Commons License.

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