Israel’s Best Face Forward
April 4, 2008 at 8:21 am | In Advertising & Media |
As the world gears up to celebrate Israel’s 60th Anniversary, writer David Kaufman takes a closer look at Israel’s re-branding campaign across North America, including mention of some of our own efforts to help shape Israel’s image. From bikini-clad babes in Maxim magazine to fashion spreads in French Vogue, Israel is becoming a hot cultural destination. But is it all good news?
Read the full story in Adweek.
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