Did you know that over 88% of all house buyers search for their house by looking on the internet? The internet has become the primary medium for potential buyers to search for a house. Using the internet to market your house is a comprehensive mass marketing approach to selling a house. And when selling your house on your own you need to take an all out approach so you can distribute the message that your house is for sale to the masses. You also need the message to be loud, clear and appealing. There are many websites that can assist you in selling your house, though some are more effective than others, and these websites will get you as much exposure as any real estate agent will get you. Regardless of what website you do choose to use, make sure you have great pictures and a great virtual tour to upload to the website. Great photos and virtual tours sell houses.
Since 88% or more of potential buyers will use the internet to search for their next house, it is clear you need to focus your attention to internet marketing and make sure you are marketing in all the right places. So where do you market on the internet? Don’t waste your time marketing in places where your house listing will get mediocre or zero exposure. Based on years of experience we recommend you only market on effective internet websites that have been proven to get mass exposure and successfully sell houses. We have many websites to recommend, but there are a few that stand out. Most of which are FREE.
The first place to market your house is Craigslist, which has become an excellent online classified resource used to sell real estate. Make sure your headlines and ads sparkle and the content of the classified is clear and detailed. Make sure you respond quickly to inquiries since internet prospects will continue to look for houses to see what else is around the bend.
The second website is Facebook, which now has over 140 million unique visitors in the U.S. and can give you incredible trustworthy exposure. You can share your listing with your friends or create a separate new page specifically for your house.
The third effective internet resource to market your house is Postlets, which is a website service that automatically posts your house listing on many other online websites. It’s easy to use and gives you great exposure to the masses.
The fourth are for sale by owner websites, also known as “FSBO” websites. FSBO Websites are the Do-It-Yourself option that allows you to market your house listing through the Multiple Listing Service (“MLS”) system, which was once a place exclusive to real estate agents alone. Marketing through a FSBO website will give you the same exposure 99% of real estate agents have. And if you combine that exposure with the other places we’ve touched upon, you will outshine most real estate agents’ marketing efforts.
Now of course there are other great places to market your house, but the ones listed will get you pointed in the right direction.