Doha: The importance of home decor has increased as COVID-19 has forced more people to stay at home. A survey by Swedish furniture giant Ikea revealed that home decor became a priority with 47 percent people in Qatar focusing on this in the last three months and almost half 48 percent choosing to spend money on their home space rather than saving.
According to the research, almost half of the people in Qatar found themselves spending more time in a different room this year due to COVID-19, with 41 percent using their living rooms to work.
The furniture retail carried out independent research for the 70th edition of its new catalogue. Ikea’s new 2021 Catalogue, which was launched at a one-of-its-kind virtual event, is created as a handbook that feels like a friendly and optimistic problem-solver full of smart tips, hands-on ideas and small affordable shifts, rooted in real life at home.
It is a way of sharing knowledge and a point of view that a better home creates a better everyday life. The handbook is filled with “how-to’s” that show how creating a better home doesn’t have to be complicated, expensive or time-consuming.
Commenting on the launch, Regional Managing Director, Ikea, Vinod Jayan, said, “Now in its 70th year, the Ikea catalogue 2021 aims to inspire people to live healthier and more sustainable lives at home — this has never been as important as it is today. On the path to a better life at home, small steps make a big difference. An armchair, a rug, a potted plant or a lamp can change your mood, day and perspective.”
He continued, “We know that many people in Qatar have more limited budgets today. That’s why many of the solutions featured in this year’s catalogue are accessible for people with any budget and help them maximise their space and transform their favourite rooms.”
This year’s catalogue comes in both a print version as well as digital version that is optimised for different channels and platforms.
General Manager, Marketing and Communication, Carla Klumpenaar, said, “The Ikea catalogue 2021 is not just a catalogue — it is a collection of inspiration and knowledge of life at home for all Ikea online and offline channels, for digital and physical touchpoints. We are continuing to develop the global marketing channels and at the same time creating content locally to become even more market relevant with a selection of styles, situations, segments and stories.”
Ikea knows that people today want their personalities to be shown in their home. Since multi-function and creativity is key in order to enable both a small space living solution and an expressive design piece, Ikea turned to Greyhound Original. The result is a collection influenced by Asia, called SAMMANKOPPLA which means interconnect or unify. The collection is now out in the stores.