Google’s Pixie Dust: Google acquires LabPixies
Many of us who use google as our default search engine are used to the simple (and quick) search experience – a logo, a search box and two buttons. Simple, memorable, and without distractions.
But who surfs the internet without distractions nowadays, anyways? With the increasing demand to have information at our fingertips, google launched iGoogle in 2005. iGoogle allows its users to have a scalable, powerful home page, where they can organize their information and have it available at their fingertips whenever they start their browser.
Today, Google went a step further and purchased “LabPixies” – an Israeli start up company specializing in the creation of internet widgets. Google has already worked with LabPixies in the past in developing their “Social Gadgets for iGoogle”, a line of social applications aimed at bringing google friends closer – by playing online games.
The new Google LabPixies team will sit in Google’s Israel office in Tel Aviv, and is expected to help develop better apps that are suitable for different platforms on the web, as well as android and iPhone.
LabPixies is well known for their ability to take a web game and migrate it to different platforms, specially mobile. With Google’s Android OS phones taking a bite out of the smart phone market, this move can bring better and bigger apps to the Android market.