If it organizes my notoriously messy life, and is endorsed by Oprah Winfrey, then I am down with it. What am I talking about? Well, I would like you to meet the ‘Doorganizer’.

I am what you might call a serious faffer. Everyone is ready to leave the house (after waiting ages for me to get ready), and I’m in a fluster searching for keys, wallet, cell phone, usually working up a bit of a sweat because I’ve preemptively put on my jacket; ‘Just a second, I need one minute, sorry! Did anyone see my….?’

Well, from what I hear, the Israeli design company Monkey Business may have apparently got just the thing for me.

And who could say it better than Oprah? The description of the doorganizer in O magazine reads: “This extremely smart organizer holds bills that need mailing, keys, grocery lists… and there’s even a flap in back for stashing a book or your DVD rentals. Hang it on the front door knob to keep one step ahead of every mini-crisis”.

A Tel-Aviv based family business, Monkey Business, makes all sorts of practical, yet funky and affordable simplify-your-life design products. There is the ‘Dolica The Sheep You Keep’, a plastic sheep shaped container that holds cotton buds and cotton wool, and a Plughole Ashtray that looks like a drain stopper. Designer Oded Friedland, who was recently honored as one of three promising Israeli designers by Israeli business journal The Marker in their January 07 Design and Business issue, has a simple goal: to “make the ordinary extraordinary”.

Our friends at Israel21C have got the scoop….