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Some people say beauty is skin deep, but that ugly is to the bone. Well last Sunday, actress America Ferrera won a Golden Globe Award for playing the title character in the hit TV series Ugly Betty, and muted the point all together. It doesn’t matter what people say when you’ve got a globe. However, what makes any of this relevant, is that three years before Ugly Betty premiered, Israeli TV viewers had Esti Ha’mechoeret (Ugly Esti), which starred Riki Blich.

Ugly Betty and Ugly Esti are based on a 1999 Colombian telenovela (Latin American-formatted soap opera), Yo Soy Betty La Fea (I am Betty the Ugly). After that show’s success in Colombia and other Spanish-speaking countries, its format was sold to production companies around the world, including the Israeli company Dori Media Group Ltd.

I guess ugly translates well.

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